AEM announces winners of marketing awards.
Press Release Summary:
Conducted under auspices of AEM's Publications in Construction and Agriculture subgroup, Measures of Success marketing awards program recognizes excellence in off-road equipment industry marketing communications and honors outstanding industry efforts as educational example of best practices. Receiving highest overall score was publishing executive John Weatherhead of Associated Construction Publications in recognition of his longtime stewardship of the PICA group.
Original Press Release:
Equipment Industry Marketing Award Winners Announced
"Measures of Success" Program Sponsored by AEM to Promote Communications Best Practices
The Association of Equipment Manufacturers (AEM) announces the winners in its annual "Measures of Success" marketing awards program, which is conducted under the auspices of AEM's Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States as well as Canada.
The AEM-PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of "best practices." The awards also aim to promote to a wider audience the important role that marketing communications plays in a company's business success.
Special Award for Highest Ranked Entry Overall
A special award of excellence goes to the winning entry receiving the highest score overall from the judges. The members of PICA this year voted to have this "platinum" award dedicated to publishing executive John Weatherhead of Associated Construction Publications in recognition of his longtime stewardship of the PICA group. Winning this award was Caterpillar Inc. of Peoria, Illinois with its agency Rhea & Kaiser Communications of Naperville, Illinois for their entry in the product literature category (over $50 million in sales division).
Public Relations Person of the Year Selected
As part of the awards, PICA publication editors name a "Public Relations Person of the Year," and this honor went to Rick Zettler, President of Z-Comm in Cedar Rapids, Iowa.
The PICA Public Relations Person of the Year is chosen as an outstanding example of "best practices" in media relations. Some of the criteria used to rank nominees are reliability, accuracy, quality of information provided, trustworthiness, integrity and level of experience about their company, products and industry.
Winning Entries and Program Details on AEM Website
The PICA "Measures of Success" awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million).
Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.
The winning entries and information about the awards program are posted on the AEM website - www.aem.org, see Links and Directories.
PICA is AEM's product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press. For more information about PICA and its "Measures of Success" awards program, contact AEM at phone 414-272-0943 or visit AEM online at www.aem.org.
Winners of PICA "Measures of Success" Marketing Awards
For work in 2006 & fourth quarter 2005 -
Honored 2007 at the AEM Marketing Seminar in May 2007
Public Relations Person of the Year
o Rick Zettler, President, Z-Comm, Cedar Rapids, Iowa.
Award for Highest Score Overall
(in recognition of publishing executive John Weatherhead)
o Caterpillar Inc., Peoria, Illinois/ Rhea & Kaiser Communications, Naperville, Illinois (Entry: Product Literature/Over $50 Million Division).
Direct Mail, Single Piece (Over $50 Million Division)
o 1st : Vermeer Manufacturing Company, Pella, Iowa/ Two Rivers Marketing, Des Moines, Iowa.
o 2nd: Subaru, Cherry Hills, New Jersey/ The Promersberger Company, Fargo, North Dakota.
o 3rd: CLAAS Omaha, Omaha, Nebraska/ Ayres Kahler, Omaha, Nebraska.
Direct Mail Campaign (Over $50 Million Division)
o 1st: Husqvarna Construction Products, Olathe, Kansas.
o 2nd: Terex/Genie, Redmond, Washington/ Belyea, Seattle, Washington.
o 3rd : Vermeer Manufacturing Company, Pella, Iowa/ Two Rivers Marketing, Des Moines, Iowa.
Magazine Ad Series (Over $50 Million Division)
o 1st: Caterpillar Inc., Peoria, Illinois/ Rhea & Kaiser Communications, Naperville, Illinois.
o 2nd: Caterpillar Inc., Peoria, Illinois/ Rhea & Kaiser Communications, Naperville, Illinois.
o 3rd: Subaru, Cherry Hill, New Jersey/ The Promersberger Company, Fargo, North Dakota.
Magazine Ad Series (Under $50 Million Division)
o 1st: SAKAI America, Adairsville, Georgia/ Advantage Marketing Communications, Hackettstown, New Jersey.
o 2nd: Compact Power Equipment, Fort Mill, South Carolina/ Advantage Marketing Communications, Hackettstown, New Jersey.
o 3rd: IronPlanet, Pleasanton, California.
Magazine Ad, Single/Fractional Page (Over $50 Million Division)
o 1st: CLAAS Omaha, Omaha, Nebraska/Ayres Kahler, Omaha, Nebraska.
o 2nd: Bobcat Company, West Fargo, North Dakota/Flint Communications, Fargo, North Dakota.
o 3rd: CLAAS Omaha, Omaha, Nebraska/Ayres Kahler, Omaha, Nebraska.
Magazine Ad, Single/Fractional Page (Under $50 Million Division)
o 1st: Minimizer, Blooming Prairie, Minnesota/ Last Call Studios, Minneapolis, Minnesota.
o 2nd: Allmand Brothers, Holdrege, Nebraska/The Promersberger Company, Fargo, North Dakota.
o 3rd: VMAC - Vehicle Mounted Air Compressors, Nanaimo, British Columbia, Canada.
Press Kits (Over $50 Million Division)
o 1st: Bobcat Company, West Fargo, North Dakota/Two Rivers Marketing, Des Moines, Iowa.
o 2nd: Volvo Motor Graders, Goderich, Ontario, Canada/Marketing Strategies and Solutions, London, Ontario, Canada.
o 3rd: John Deere Power Systems, Moline, Illinois/ Two Rivers Marketing, Des Moines, Iowa.
Press Kits (Under $50 Million Division)
o 1st: Stone Construction Equipment, Honeoye, New York.
Product Literature (Over $50 Million Division)
o 1st: Caterpillar Inc., Peoria, Illinois/Rhea & Kaiser Communications, Naperville, Illinois.
o 2nd: Caterpillar Inc., Peoria, Illinois/Rhea & Kaiser Communications, Naperville, Illinois.
o 3rd: Manitowoc Crane CARE, Shady Grove, Pennsylvania/ Imaginasium, Green Bay, Wisconsin.
Product Literature (Under $50 Million Division)
o 1st: Safway Services, Waukesha, Wisconsin.
o 2nd: Power Pavers, Salisbury, North Carolina.
o 3rd: Atlas Copco, Westfield, Massachusetts/ The Promersberger Company, Fargo, North Dakota.
