Enhancements to Aprimo Professional Offer Greater Marketing Effectiveness to Midmarket |
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Aprimo Inc.
510 E. 96th St., Suite 300
Indianapolis, IN, 46240
USA
Press release date: April 10, 2007
INDIANAPOLIS, April 10 /- Aprimo Inc., the global leader in Enterprise Marketing Management (EMM), announced today significant enhancements to Aprimo Professional, which was introduced to the market earlier this year. Additionally, Aprimo is announcing several customer wins of this product, an on-demand version of the company's award-winning MRM (Marketing Resource Management) suite tailored to the midmarket and work groups within the enterprise.
Highlights of the update include localization in German, availability of online tutorials from within the product and several new features to support increased flexibility and capability in the application. Specific enhancements include:
o Individual users can view the application in either German or English, allowing for greater ease-of-use in German-speaking markets
o Administrators and users can access tutorials from the help menu, getting them up to speed faster and giving users faster access to information
o Feature enhancements such as cascading pick-lists and new field types for URLs make it faster and easier to define new marketing campaigns and give more flexibility to manage project data
o All external portals are unified into one interface, yielding a faster and easier path for casual users to access the portal
"We have received a tremendous response to our Aprimo Professional product," said Michael Emerson, Aprimo CMO. "The ability to manage the multitude of marketing projects and activities in one system is significantly improving marketing productivity for our customers. By offering an on-demand version of Aprimo Marketing, we're allowing even more companies the opportunity to experience the benefits of a strategic, organized marketing process."
"Aprimo Professional's easy, flexible and functional virtual environment allows us to get relevant marketing communications information to our clients in a more timely manner," said Heather Grzybowski, marketing specialist for Johnson Financial Group. "Having access to the interactive tutorials from within the product will make it even easier and faster to introduce new users to the system."
Other customers experiencing the benefits of Aprimo Professional since its release include Behringer Harvard, Time Warner Cable of NY, Envision EMI, TIBCO, BearingPoint and COLT Telecom.
About Aprimo
Aprimo is the global leader in providing software that translates the value of the brand into market value for the enterprise. Aprimo Marketing(TM) is an integrated Enterprise Marketing Management (EMM) product for leading marketing organizations around the world. Aprimo's technology maximizes shareholder value and supports the strategic role of marketing in the boardroom.
Aprimo Marketing empowers the world's leading brands in financial services, telecommunications, life sciences, automotive, entertainment and media, retail, consumer goods and B2B, including Bank of America, Cingular, Home Depot, Johnson Financial Group, Toyota, Time Warner Cable and Warner Bros. Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +1.317.803.4300 or visit http://www.aprimo.com/.
Source: Aprimo Inc.
CONTACT: Misti Lusher of Aprimo Inc., +1-650-281-4038, misti.lusher@aprimo.com
Web site: http://www.aprimo.com/
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