Ektron Partners with Brightcove, Lionbridge and Webtrends
Share:
New Partner Program Focuses on Deep Integrations with Market-Leading Technologies
ORLANDO, Fla. and NASHUA, N. H., Nov. 9, 2010 - At the 2010 Synergy Worldwide Customer Conference today, Ektron announced a new Enterprise Technology Partner Program. The initiative aligns Ektron with market leaders such as Brightcove, Lionbridge and Webtrends to provide comprehensive, integrated solutions that protect and measurably enhance customers' enterprise technology investments.
"CIOs and CMOs have made significant investments in technologies like analytics, customer relationship management, eCommerce, globalization, marketing automation, search, social networks and video. Companies are not looking to replace these existing investments; instead, they want to derive more value from them," said Bill Rogers, founder and CEO of Ektron. "The fact that Ektron is not focused on hyped point solutions, but true technical integrations that extend the value of our technology with the market-leading technologies of our partners is a key differentiator for us."
Among Ektron's new Technology Partners are:
o Brightcove, a cloud-based online video platform, is used by media
companies, businesses and organizations worldwide to publish and
distribute video on the Web. "Media publishers today are surrounded by
an increasingly fragmented landscape of devices and destinations, which
present both new opportunities and challenges," said Jeff Whatcott,
senior vice president of marketing at Brightcove. "Partnering with
organizations like Ektron enables our mutual customers to better
navigate this new landscape and enhance their site experiences while
also increasing customer engagement and adoption."
o Lionbridge Technologies, Inc. (Nasdaq: LIOX) is a provider of
translation, development and testing solutions. Global organizations
rely on Lionbridge to increase international market share, speed
adoption of global products and content, and enhance their return on
enterprise IT investments. "The Connector that we have built with Ektron
ensures that Lionbridge clients have seamless global content
functionality through Freeway, our client facing-portal," said Henri
Broekmate, SVP of Worldwide Operations, Lionbridge. "This integration
is another part of our strategy to offer technology-led solutions that
accelerate time to market and increase our clients' global competitive
advantage."
o Webtrends is the global leader in mobile and social analytics.
Webtrends enables digital marketers to create measure, and improve their
efforts across digital channels to maximize return on digital
investments. Webtrends products and services are trusted by thousands
of leading brands and global organizations, including Microsoft, Toyota,
Visa, Barclays and The New York Times. "Ektron recognizes the
significant value in analytics solutions and the power of integrated
analytics options," said James McDermott, vice president of business
development at Webtrends. "Deep integration like Ektron's ensure that
our mutual clients maximize their marketing investments and build
strategic customer experiences."
Other notable Ektron integration solutions include Facebook, Microsoft Search Server, SharePoint and Salesforce.com.
"Developing meaningful technology partnerships is an area of importance for Ektron because we honor the existing relationships and investments that enterprise customers already have," added Rogers. "We are aligning with the best and the brightest technology leaders to ensure 'whole enterprise' success for our customers and partners alike."
About Ektron
Ektron Inc. has innovated web technology since 1998. By integrating web content management (WCM), marketing optimization and social software, Ektron's software and solutions improve operational efficiency, drive revenue growth and build customer loyalty. Ektron empowers marketers to create, publish and optimize web content that engages, converts and retains customers. Developers benefit from Ektron's extensibility and commitment to the Microsoft .NET framework. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada, Singapore and the United Kingdom, Ektron has more than 8,000 customers worldwide including Carnegie Hall, Diageo, Home Depot, International Chamber of Commerce, Kodak, Microsoft, NASDAQ, National Health Services UK, Saint-Gobain, The Law Society, and the University of Notre Dame. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au.
SOURCE Ektron Inc.
CONTACT:
Nancy Scott
Ektron Inc.,
+1-603-589-5412,
Nancy.Scott@ektron.com
Web Site: www.ektron.com
