Eight ABB Low Voltage Product Lines Profiled, as Part of Standard Training Courses Offered from Business Unit Headquarters in Witchita Falls, TX


WITCHITA FALLS, TX, October 20, 2006 . . . More than 43 students including distributors, and manufacturer's representatives gathered here from states from New Jersey to California September 25 - 28 for comprehensive training. The classroom and practicum sessions included a full introduction, orientation and capability training on a total of eight product lines offered by the ABB Low Voltage Products & Systems (controls) business unit.

The training sessions included technical expertise from product line managers, responsible for a deep array of power control automation solutions; these lines included: circuit protection products; softstarters; control products; modular DIN rail products, system products, timers & control products, connection products; and automation and electronic products.

"The cumulative effect of these three-and-a-half days is powerful," said Steve Goble, director of marketing for ABB LVP&S. "Our attendees report that the training focuses their attention on seeing how deep and wide the product, service and sales tools for these lines extend to. And we see the correlation after the training, as these distributors use the confidence they've gained to help their customers extend more of these products into application."

Net-net, noted Dave Polka, the LVP training instructor who will oversee further development of curriculum, "this investment of time in training increases these distributors' sales; and as they grow, so does ABB's business. It is a critical activity, this training -- and we are committed to offering more of it," he said.

Training Needs to Respect Where Attendees Want to Start From

The frequency of the Standard Product Training classes will increase, according to Goble, as the curriculum continues to get refined and ABB makes the registration and attendance easier.

"Applications are getting more complicated and integrated with critical software and central automation systems," noted Polka, "and that is resulting in more and more demand from electrical distributors for a host of training choices." It ranges from basic, to intermediate, to advanced levels of training, depending on where engineers are in their range of experience, he said. "And, in addition to in-person training, the demand for Web-based Training (WBT) is growing at an exponential rate. What is critical is that we respect where attendees ? at these sessions, or online ? are when they sign up to advance their learning."

The Standard Product Training offered at the Wichita Falls headquarters will be held again October 29 - November 2, Goble said. Attendance continues to grow with each subsequent class the facility offers, he said.

ABB, Automation Products, Low-Voltage Products & Systems is a leading manufacturer and supplier of control products (http://www.abb-control.com).
ABB Low-Voltage Products now offers both drives and control products from a single point of sales contact.

ABB (www.abb.com) is a leader in power and automation technologies that enable utility and industry customers to improve their performance while lowering environmental impact. The ABB Group of companies operates in around 100 countries and employs about 107,000 people.

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