Eastern Mountain Sports Blazes New Trails with VeriFone iPad Retailing Solution
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Press release date: January 12, 2012
Expert Guides Can Now Bring the Full Line of EMS Products to In-Store Shoppers with Retailing App
SAN JOSE - VeriFone Systems, Inc. (NYSE: PAY), announced today that Eastern Mountain Sports, one of the nation's largest outdoor retailers specializing in outdoor gear, apparel, footwear, and accessories, has successfully piloted the VeriFone GlobalBay iPad solution in four stores and is readying a 2012 rollout. The VeriFone GlobalBay platform is a software-as-a-service (SaaS) offering that enables a suite of next-generation mobile retail software for retailer-to-consumer interaction and leverages retailers' existing POS, e-commerce, and store systems.
Advice goes hand-in-hand with gear and apparel at EMS and now the company's in-store expert guides can outfit shoppers from the full line of products that the company offers by using the VeriFone GlobalBay Retailing App for iPad.
"The VeriFone GlobalBay App is central to our continued efforts to provide the best customer experience in the industry," said EMS CEO Will Manzer. "This solution provides us with the flexibility to deliver the right product and activity content where it's needed - while working with customers."
"No longer are we constrained by square footage as to what we can sell," said Scott Barrett, vice president of ecommerce with EMS. "Utilizing this service from VeriFone enables us to provide consumers with all our products on hand in the store and online."
The VeriFone GlobalBay Retailing App for iPad offers highly configurable features to meet each retailer's unique needs. The App improves the interaction between store associate and consumer while enhancing the overall in-store selling experience. VeriFone's GlobalBay SaaS offerings empower retailers to go live fast and easily scale the solution to optimal levels while avoiding costs and complexity typically associated with custom solutions.
"VeriFone GlobalBay configurable mobile applications empower retailers to design and deploy their apps to improve the in-store shopping experience," said Jennifer Miles, VeriFone executive president, North America. "EMS is demonstrating how mobile technology ensures that sales associates are able to fulfill any shopper's product needs."