E.Leclerc Conad Delights Shopping with Joya from Datalogic |
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Datalogic, Inc.
3000 Earhart Ct., Suite 135
Hebron, KY, 41048
USA
Press release date: February 20, 2009
E.Leclerc Conad in S. Stefano Magra (La Spezia, Italy) selects Joya in an effort to make its customers the real stars of the shopping process and to increase customer retention. 20 February 2009- The self-shopping solution Shopevolution(TM) from Datalogic(TM), a leading company in barcodes and self-shopping solutions, is bringing Joya(TM) to the E.Leclerc Conad store in S. Stefano Magra La Spezia. The store covers 4300 m², offers 22 cash registers, and is part of the "La Fabbrica" shopping mall.
Introducing the exclusive pod to the Conad del Tirreno Ligurian hypermarket will allow the coop to experiment with the new dynamic, cutting-edge way to shop, creating a direct contact with the customer. With the « Spesa al volo » service, E. Leclerc Conad aims to promote the concept of quick and prudent shopping which, thanks to Joya, finds a perfect balance between the pleasure customers find in shopping and the store's willingness to cater to their needs.
"We always want to give our customers the best, in terms of both the products and services we offer in our stores," said Lauro Cabano, President of the Iper company in S. Stefano Magra (La Spezia, Italy). "This makes « Spesa al volo » a natural fit. It's a simple service that lets our customers play an increasingly active role in the shopping experience, independently defining and managing their own time and approach."
Customers use Joya to read the barcodes of various products and arrange them as they like in bags in their carts. The color display will show the price and number of purchases made, any applicable sales or discounts on the product, the loyalty points total, and the current total for their shopping, to be paid at the register.
Arriving at the register, all they need to do is hand Joya to the cashier, who will immediately print the receipt. This drastically reduces time spent at the register.
Joya is an elegant and functional item with a handy ergonomic shape. It is also incredibly easy to use, so it's suitable even for more mature shoppers. It thus is an important added value for the store, an "interactive assistant" that sets it apart from the competition and helps increase the inclination to purchase because it shifts emphasis to the time spent shopping along the aisles, instead of time lost waiting in line at the register.
"The fun of shopping with Joya makes the experience colorful, makes it unforgettable and above all personal. It's emotions that can take products that are the same for everyone and personalize them, bring them to life," said Luigi Frison, Marketing Manager of Datalogic Mobile EBS. "Customers increasingly appreciate solutions that give them control of their time, and « Spesa al volo » offers them a quick and mindful shopping experience.
It's yet another success for Datalogic, helping solidify the leadership position it has carved out for itself, with more than 300 stores installed, including Italy (Coop, Conad, Carrefour, Auchan, Esselunga, Lombardini, Despar, Finiper, E.Leclerc Conad and Famila), France (Groupe Casino and ATAC), and Belgium (Delhaize Group and Carrefour). This further demonstrates the importance of understanding the market and customers, as well as a strong inclination to innovation for constant and on-going growth.
Enterprise Business Solutions, Datalogic Mobile Business Unit, develops complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world.
With more than 300 installations in Europe, Enterprise Business Solutions is a market leader in many countries such as Italy, France and Belgium with the Shopevolution(TM) offer.
Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store.
With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.
Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector. We offer innovative solutions for many industrial applications, from manufacturing to transportation & logistics and retail.
The Group has been listed on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has about 2000 employees worldwide in 30 countries, in Europe, Asia, the United States and the Pacific Rim.
In 2007, the Datalogic Group achieved revenues of 404 million, an increase of 6% over the previous year.
Enterprise Business Solutions Via Scattolin, 4 31055 Quinto di Treviso - Italy Tel. +39 0422 377512 Fax. +39 0422 377323 ebs@datalogic.com
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