Don't Wait for Opportunity to Knock: How Industrial Businesses can Better Promote Themselves
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Press release date: September 8, 2009
New ThomasNet Guide Takes the Mystery Out of Writing News Releases as Its Industrial Newsroom Increases Their Impact Online
New York, N.Y.-September 8, 2009-Issuing a steady stream of company news, and making sure it is shared with the right audience, has become essential for industrial companies wanting to reach new prospects who are getting ready to make a purchase. But many businesses have little to no experience with a powerful tactic to make this happen: news release writing and distribution. To help fill this knowledge gap, ThomasNet has published a new guide for industrial companies, How to Write an Effective News Release.
The guide is especially useful when used in tandem with publishing a news release on ThomasNet's Industrial NewsRoom (http://news.ThomasNet.com), the largest collection of industrial product news on the web. The site feeds more than 300 other online industrial news sites, and services more than 900,000 prospective buyers of industrial products and services every month. From adhesives to mechanical components to waste handling equipment, access to information at the NewsRoom is free.
Seventy-seven percent of those who buy industrial products say that reading news about their suppliers is important. News releases announce a variety of newsworthy developments, such as the launch of new products, or successful new applications or designs. The information helps purchasers improve decision making; support sourcing and procurement choices; and stay abreast of technological advances.
The guide offers advice for making this news compelling to prospects, and covers:
The who, what, where, when and why questions a press release should answer-such as "What should prospective buyers take away?"
What should a news release look like? The guide offers comprehensive details and a press release template.
How companies can maximize pickup of their news by search engines. Known as Search Engine Optimization (SEO), when releases are rich with keywords that are relevant to their content and readers, they can rank highly in searches far beyond their publishing date.
"Having industrial news to promote is only half the equation; getting it immediately in front of an audience with a demonstrated interest in industrial products increases its impact exponentially. The new guide helps industrial suppliers develop news releases in the right format for quick online publication, and with the kind of information that will attract qualified buyers' attention," said Paul Gerbino, Publisher, ThomasNet's Industrial NewsRoom.
Companies can download ThomasNet's press release guide at (http://news.thomasnet.com/writerelease.html) . For more information about additional promotional opportunities, please contact Paul Gerbino at PGerbino@ThomasNet.com or 212-629-1580.
About ThomasNetSM ThomasNet (www.ThomasNet.com) is the leading online destination connecting industrial sellers and buyers worldwide. Buyers from Fortune 500 companies, the government, the military and more depend on ThomasNet to search for and purchase the products and services they need. ThomasNet provides access to over 607,000 industrial companies, indexed by 67,000 product and service categories.
ThomasNet also offers proprietary web-based technology to help industrial businesses increase sales, expand into new markets and improve efficiencies-ultimately succeeding in today's online environment. The company has more than a century of experience in the industrial market, and conducts ongoing research on buyers' and sellers' needs. ThomasNet has helped thousands of clients improve their sites with its Navigator Platform technology, which includes online catalogs, CAD drawings, e-commerce capabilities, content syndication, tracking/analytics, and more.