Distributor/Supplier Teams can increase material handling sales.
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Press Release Summary:
Appearing in Third Quarter 2010 issue of The MHEDA Journal, Skip Eastman's article explains importance of teamwork between material handling distributors and their suppliers. He suggests distributors and suppliers of material handling equipment team up and work together to proactively garner sales that neither would be able to achieve individually. According to Eastman, "communication, positive attitude and collaboration can help both parties achieve a mutually beneficial goal."
Original Press Release:
Team Up to Sell Material Handling Equipment
Proactive material handling distributors and suppliers can team up for sales success.
Dewitt, NY: The Third Quarter 2010 issue of The MHEDA Journal (http://www.TheMhedaJournal.org), the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries, features an article by Skip Eastman, vice president of sales at Steel King Industries, a pallet rack manufacturer based in Stevens Point, Wisconsin, about the importance of teamwork between material handling distributors and their suppliers, particularly during times of economic uncertainty.
"While the economy is improving, it's clear that 'business as usual' is not a viable option for those who want to hold, let alone increase, market share," Eastman writes. "Fortunately, in danger there is opportunity; the prolonged sales drought has delayed capital projects and created pent-up demand."
To take advantage of such a climate, Eastman suggests distributors and suppliers of material handling equipment team up and work together to proactively garner sales that neither would be able to achieve on their own. Improved communication, positive attitude and collaboration can help both parties achieve a mutually beneficial goal. "By building trust and working together for the long haul, they'll keep their winning edge. Their game plan takes greater dedication, cooperation and communication than most are used to, but the rewards are greater, too," Eastman contends.
For more details or to read the full article, visit the Third Quarter 2010 issue of The MHEDA Journal. The Third Quarter issue is the first to be showcased on a newly launched, redesigned website at www.TheMhedaJournal.org. The new look allows for more frequent updates and better reader interaction. The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, e-mail: chris@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
