Directed Electronics Unveils a Sweeping Redesign and Relaunch of Its Web Presence
Seven New Websites Debut, Timed to Coincide With the 2007 Consumer Electronics Show (CES)
VISTA, Calif., Jan. 8 /PRNewswire/ -- Directed Electronics, Inc., (NASDAQ:DEIX), holds number one market share positions in premium home theater loudspeakers, consumer branded vehicle security and remote start systems, and aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video whose portfolio of well-known brands includes Polk Audio, Viper, Definitive Technology, Python, Clifford, Orion, Precision Power, Autostart and Astroflex. The company announced today that all of its new websites have gone live.
According to Kevin Duffy, Sr. VP of Corporate Development and Marketing, "With this comprehensive top-to-bottom renewal of seven key company websites, including our global corporate portal www.directed.com, we have focused on informing consumers in an entertaining and interactive manner about our world- class brands, as well as where our products can be purchased from local authorized retailers. We are grateful to our web development team for their hard work on this project."
The new websites are:
Directed - www.directed.com/
Viper - http://www.viper.com/
Python - http://www.pythoncarsecurity.com/
Directed Audio & Xtreme - http://directedxtreme.com/
Directed SIRIUS - http://www.directedsirius.com/
Orion - www.orioncaraudio.com/
Clifford Scout Navigation Beta - http://www.cliffordscout.com/
Several of the new websites feature interactive demos, reaching out to current and future customers, offering entertaining content and information designed to build interest and enthusiasm about Directed products. For instance, the new www.orioncaraudio.com offers a knowledge database, allowing installers and enthusiasts to easily find tech tips, specs and manuals -- as well as a forum and media gallery to post images of their Orion car audio installs.
Directed is proud to present these great new websites, designed to present our products and services to a worldwide audience.
About Directed Electronics
Headquartered in Vista, California, Directed Electronics (NASDAQ:DEIX) is the largest designer and marketer in North America of premium home theater loudspeakers, consumer branded vehicle security, vehicle remote start and convenience systems, and the largest supplier of aftermarket satellite radio receivers. Directed is also a major supplier of mobile audio and video systems and has exclusive rights to market and sell certain SIRIUS-branded satellite radio receivers and accessories to Directed's existing U.S. retailer customer base. In the home audio market, Directed designs and markets award- winning Polk Audio(R) and Definitive Technology(R) premium loudspeakers. Directed's broad portfolio of security products, remote start, hybrid systems, GPS tracking, and navigation systems are sold under leading brands including Viper(R), Clifford(R), Python(R), Astroflex(R) and Autostart(R). Directed's mobile audio and video products include speakers, subwoofers, amplifiers, video screens and digital media players, sold under its Polk MOMO(R), Orion(R), Precision Power(R), Directed Audio(R), Xtreme(R) Directed Video(R), Directed Mobile Media(R) and Automate(R) brand names. Directed was founded in 1982 and markets its broad portfolio of products through many channels including leading retailers and specialty chains throughout North America and around the world. More information is available at www.directed.com/.
CONTACT: Kennedy Gammage, Corporate Communications Manager of Directed Electronics, +1-760-599-1325; or Investor Relations, John Mills or Allyson Pooley, both of Integrated Corporate Relations, +1-310-954-1100, for Directed Electronics, Inc.
Web site: www.directed.com/
