Demystifying Analog and Mixed Signal ASICs


White Paper Clarifies Subtleties Regarding Analog and Mixed Signal ASICs and Highlights the Important Role of Handcrafted Analog Design

San Jose, CA January 27, 2011 - JVD Inc., a leader in Analog & Mixed-Signal ASIC Design, Manufacturing and Test Services, has posted a new White Paper: Demystifying Analog and Mixed Signal ASICs. The paper, written in response to some customer's lack of familiarity with Analog, aims to clarify terminology and educate the user community about the importance of knowing when to use Mixed-signal library cells and when to handcraft the Analog circuit.

The white paper discusses common misunderstandings about the role of Analog in an ASIC environment and attempts to dispel the following myths:

o It is only economical to integrate Analog functions into an ASIC if the Analog content is minimal.

o Mixed-Signal ASIC means the same thing as Analog ASIC

o Only Ultra-high volume applications can benefit from Analog ASICs.

o Using existing IP from Analog Cell Libraries lowers the chip cost.

o Cell based ASIC designs ensure product differentiation

o Handcrafted Analog is too expensive, compared to standard cells.

o The most cost effective solution is to pack as much as possible into the Mixed-Signal ASIC chip.

The white paper may be downloaded from the JVD website at: www.jvdinc.com/mixed-signal-asics.php

About JVD, Inc.

JVD, Inc. was founded in 1982 by Jerry VanDierendonck, a member of the TI team that developed the world's first microcontroller, TMS 1000. JVD is a leader in Analog Mixed-Signal ASIC Design, Manufacturing and Test Services. The company provides turn-key Analog and Analog-mixed signal ICs for custom and standard products as well as contract Test Services for chip companies, OEMs and ODMs. The company has expertise in semiconductor Bipolar, CMOS, and BiCMOS analog/digital chip design, including power management, power protection, display drivers, audio, low power RF, and standard products in high and low volume applications.

From design to final production, JVD, Inc. provides custom integrated circuit solutions for a wide variety of customers, providing cost effective, high performance devices to meet their challenging design requirements. JVD, Inc is a privately held company with headquarters in San Jose, Calif. For more information, please visit www.jvdinc.com.

Press Contact: Bob Frostholm

Phone: +1-650-222-6937

bob.frostholm@jvdinc.com

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