DemandTec to Present at the National Grocers Association Annual Convention on February 15 in Las Vegas |
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DemandTec, Inc.
1 Circle Star Way, Suite 200
San Carlos,, CA, 94070
USA
Press release date: February 1, 2011
Delegates to learn more about the value of shopper insights in retail merchandising and marketing processes
SAN MATEO, Calif., Feb. 1, 2011 - DemandTec, Inc. (Nasdaq: DMAN), the collaborative optimization network for retailers and consumer products companies, today announced that Nadine Hernandez, Global Marketing Director of Shopper Insights at DemandTec, will be speaking at the 2011 National Grocers Association Annual Convention & Supermarket Synergy Showcase. The presentation will take place on February 15, 2011 from 8:00 a.m. to 9:00 a.m. in Jamaica A at the Mirage Hotel in Las Vegas, Nev.
The presentation titled "Shopper Insights: Actionable or Academic?" will showcase original quantitative research conducted in conjunction with RetailWire. Convention attendees can hear key findings of the research and learn how shopper insights are important for both actionable insights and customer alignment inretail merchandising and marketing processes. The presentation also will highlight industry perspective from Al McClain, CEO of RetailWire, about the value of shopper insights and how these insights can be applied within merchandising, marketing, pricing, trade, product development, and other retail disciplines.
"Shopper-centric planning has become the mantra for both retailers and their trading partners," said Derek Smith, Vice President of Global Industry Marketing at DemandTec. "To support this strategy, manufacturers and retailers must drive shopper analytics into their merchandising, marketing, and trade planning processes - at the point of decision - to truly enable better joint decisions."
DemandTec representatives attending the convention will be available to discuss DemandTec Shopper Insights(TM), a comprehensive solution for empowering retailers and manufacturers to grow their business with accurate and actionable shopper analytics.
DemandTec is a network of shared tools and services for more than 340 retailers and consumer products companies to transact, interact, and collaborate on core merchandising and marketing activities. Nearly 14,000 retailer and manufacturer end-users on DemandTec have collaborated on nearly four million trade deals to date.
The "Shopper Insights: Actionable or Academic?" research was commissioned by DemandTec and fielded by RetailWire in September 2010. The survey polled nearly 600 RetailWire community respondents, spanning across both retailers and manufacturers, from executive management to category managers. For more information and additional results, please visit www.demandtec.com/survey.
About DemandTec
DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer products companies, providing common tools to transact, interact, and collaborate on core merchandising and marketing activities. DemandTec's services enable customers to achieve their sales volume, revenue, shopper loyalty, and profitability objectives. DemandTec customers have collaborated on nearly four million trade deals. DemandTec software and analytical services utilize a science-based platform to model and understand consumer behavior. DemandTec customers include leading retailers and consumer products companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.
Media Contact:
Armen Najarian,
DemandTec, Inc.
(650) 645-7170
armen.najarian@demandtec.com
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