Delo Delivers Dynamic New Site for Brand
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- New North American Web Site Highlights The Delo Performance Advantage -
SAN RAMON, CALIF., August 24, 2007 - Chevron Products Company today delivered www.DeloPerformance.com, a dynamic new web site for its Delo brand of advanced-technology engine oils, lubricants and coolants. The new site offers Delo customers one of the leading online business tools in the lubricants market. Specifically targeting the North American market, the site offers information on Delo's optimal combination of products, services and industry experience: The Delo Performance Advantage(TM).
"We wanted to create a dynamic, forward thinking web-based tool for our customers," said Nicole Fujishige, commercial marketing manager, Chevron Products Company. "DeloPerformance.com is a one-stop information resource for our customers to learn about products, promotions, purchasing, and training. This site is the foundation for Delo's online presence; one that we look forward to expanding over time."
DeloPerformance.com includes a comprehensive look at the Delo product family of engine oils, coolants, greases, transmission fluids and gear oils, along with information on the Delo Truck - the recently updated mobile ambassador for the Delo brand - and training opportunities available through Chevron's Lubricants University.
"We've created a special section on the site for our OE Dealer customers. This area provides access to merchandise brochures, parts reference lists, incentive programs, a monthly newsletter and a password protected section that offers our customers more business information. We are leveraging our expanded web-based capabilities to make it easier for our OE Dealer customers to realize the advantages of doing business with Chevron and its Delo brand," said Fujishige.
Key features of the new DeloPerformance.com web site include:
o Intuitive interface offering simple navigation to key content
o Easy access to Product Data Sheets and Material Safety Data Sheets
o OE Dealer specific section
o Direct access to Chevron's Lubricants University; an STLE Educational Partner
o Access to information on the newly updated Delo Truck
o Online marketer locator
o Retail partner list
o CJ-4 FAQ
o Delo history
Chevron's Delo Product Family
Chevron's Delo product family includes lubricants and coolants that provide superior protection, performance and bottom-line value for on- and off-road diesel-powered equipment. Delo products are found in all major industries from commercial transportation to mining, construction, agriculture, and power generation.
All Delo products are covered under the Delo Warranty Plus program, which provides bumper-to-bumper protection against lubricant and coolant related failures as described in the Delo warranty.
The Delo family contains a full line of engine oils, including Delo® 400 LE Multigrade SAE 15W-40 (CJ-4), Delo® 400 Multigrade SAE 15W-40 (CI-4 PLUS) and Delo® 400 Synthetic. Rounding out the complete line of Delo products are Delo® Extended Life Coolant, Delo® Greases EP, Delo® Synthetic Grease SF, Delo® Trans Fluid ESI®, Delo® Gear Lubricants ESI® and Chevron Delo® Synthetic Gear.
More information on Delo products can be found at: www.DeloPerformance.com
About Chevron Products Company
Chevron Products Company is a division of a wholly owned subsidiary of the Chevron Corporation (NYSE: CVX).
A full line of lubrication and coolant products are marketed through this organization under the Chevron, Texaco and Caltex brand names. Select brands include Havoline®, Delo®, Ursa®, Revtex® and Texaco Xpress Lube®. Chevron Products Company owns patented technology in advanced lubricants products, new generation base oil technology, and coolants.
Headquartered in San Ramon, CA, Chevron Products Company, together with its Chevron affiliates worldwide, is ranked among the top four global marketers of lubricants and is active in more than 180 countries through 4,000 employees.
For more information go to: www.chevron.com
