Delcam's Tribrid Modelling Produces "Waffle" Phone First at LG |
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Delcam International Inc.
3270 Electricity Drive
Windsor Ontario N8W 5J1, CD, Canada
 
Press release date: October 7, 2010
Korean manufacturing giant LG Electronics has recently introduced its first mobile phone designed with Delcam's software. The Waffle phone features a surface texture created in the ArtCAM Delcam's artistic CADCAM program, wrapped around the body of a phone design produced with PowerSHAPE Delcam's CAD software. It is expected to be the first of a number of new models that will use the Delcam software to create the distinctive designs needed to build market share in the highly competitive and fashion-conscious mobile phone market.
Tribrid Modelling is Delcam's unique, patented approach to design that adds triangle modelling to the solid and surface modelling options that are available in hybrid modelling systems. It gives the ability to add triangle files of logos, branding, textures or other 3D decorations onto the surfaces of CAD models. This effect is rather like sliding a transfer over the surface of an object, with the added advantages that the decoration can be scaled or stretched to fit any given area, and that the result is fully three-dimensional. Tribrid Modelling also allows Boolean operations to be carried out between triangle models and either surfaces or solids. For many years, PowerSHAPE was one of very few CAD systems able to perform Boolean operations between solids and surfaces.
LG Electronics has become a global leader through more than 50 years of technical innovation in consumer electronics, mobile communications and home appliances. The company, which is based in the Korean capital Seoul, employs more than 80,000 people, working in over 115 operations around the world. Last year, its global sales topped US$ 43 billion. First contact with LG was in August of 2009, the presentations were so impressive that LG decided to purchase the Delcam software in the following month. Apart from the design capabilities of the Delcam software, the staff at LG were impressed with the full range of Delcam programs that could cover the whole design and manufacturing process for the phone cases. In particular, they were pleased to see how quickly the software could generate machining data for tooling once the product designs were completed.
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