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Decision Resources Group Announces First Medical Device Account Targeting Tool in China

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Decision Resources Group

8 New England Executive Park, Burlington, MA, 01803, USA

Original Press Release

Decision Resources Group Announces First Medical Device Account Targeting Tool in China

Press release date: July 31, 2014

China Market Share Data Paired with Named Tier 3 Hospital Procedure Estimates Supports Decision Resources Group's ChinaTrack

BURLINGTON, Mass. - Decision Resources Group is launching an extension of its premier medical technology market intelligence product Marketrack to now include ChinaTrack; the new capabilities track the China device landscape in an interactive dashboard providing detailed brand-level share tracking and analytics. ChinaTrack also provides detailed procedure volumes at a hospital level.

Other key capabilities of the new line extension:

    --  Updated data feed: In addition to end-user surveys of healthcare
        facilities, ChinaTrack data is paired with a database of procedure
        volumes for Tier 3 hospitals in China.
    --  Online interactive dashboard: Full data and analysis is accessible in an
        interactive platform, with regular updates delivered shortly after the
        reporting period.
    --  Key market coverage: Decision Resources Group offers coverage of the
        most active segments of the Chinese device markets, including:
        --  Cardiac rhythm management and surgery
        --  Electrophysiology
        --  Ostomy
        --  Vertebral compression fracture treatments
        --  Heart valves

Comments from Decision Resources Group Director of Brand Solutions Jennifer Thomas:

    --  "Across the China medical device industry, there is a strong unmet need
        for detailed market landscape information. ChinaTrack showcases the
        number of procedures by Tier 3 facility name to help our clients
        effectively strategize sales efforts in region. To provide such thorough
        procedure tracking at the hospital level for these Tier 3 facilities in
        China is completely novel."
    --  "For a truly comprehensive view of the Chinese market, our expert
        analysts are now able to bring together usage data from end-user surveys
        and pair it with detailed facility-level procedures, published on an
        online interactive dashboard. We are thrilled to be the first provider
        of this type of competitive intelligence in China.

About Marketrack
Marketrack provides ongoing brand-level market share data from facilities in 40 countries and 20 medtech markets around the world, updated monthly or quarterly within 15 days following the reporting period. Each Marketrack ready-to-use deliverable provides a comprehensive and detailed view of a market of interest, including data on procedures, units used and average selling prices across a given device category.

About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Decision Resources Group 
Christopher Comfort 
781-993-2597  
ccomfort@dresourcesgroup.com

Source
Decision Resources Group

Web Site: http://www.decisionresourcesgroup.com

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