Darby Wire Launches New Web Strategy to Further Penetrate Markets and Answer Questions Online |
(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)
Edward J. Darby & Son, Inc.
2200 N. 8th St.
Philadelphia, PA, 19133
USA
Press release date: August 2, 2010
Supplier of Wire Mesh and Wire Cloth Partners with ThomasNet to Build Strong Online Presence, Representing Full Product Line
Philadelphia, PA - August 2, 2010 - Darby Wire (also known as Edward J. Darby & Son), a manufacturer and distributor of wire mesh and wire cloth since 1854, has launched a new web strategy with the help of ThomasNet's Web Solutions Group. The family-owned and operated company with a 156-year legacy of serving the industrial market aims to improve its exposure while making it easier for prospective buyers to see and sort through the breadth of its product line.
Darby Wire serves a wide range of industries with its products, along with weaving and fabricating services. From zoos and farms needing wire mesh for animal cages or pens, to college campuses and theme parks using woven and welded wire mesh as protective barriers - all rely on Darby's expertise. The company serves just about every industry including aerospace, automotive, building products and chemicals. While customers might select the company for its quality woven mesh for consumer applications like a fireplace, it's the industrial and commercial market that Darby caters to for the bulk of its sales.
Darby Wire's new and improved web strategy is focused on giving each visitor all the necessary information needed to make an informed decision, along with the tools to easily navigate through the site and submit a request for quotation. "Prior to our new website, customers would call us without much background, and our sales staff would need to educate the customer on the 'nuts and bolts' of wire mesh," said Darby Wire's owner, Dan DiBruno, Jr. "One of the critical aspects of developing a strong and comprehensive website was to categorize and simplify the thousands of different products we carry," he added.
Today, it's easy for prospects to navigate Darby Wire's website for the wire mesh they need based on materials, such as aluminum or stainless steel mesh, or by application such as fireplace screens, caging enclosures, or window guards. In addition, the site includes a full glossary of wire mesh terms and a metals and alloys guide to address additional questions buyers may have.
The foundation of Darby Wire's new web strategy is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to improve the content and navigation of industrial companies' websites, and turn them into key sales channels.
Through Darby Wire's new website and online catalog, prospective buyers can also: - See the company's complete and up-to-date catalog of wire and mesh products.
- Search for products by keyword, such as mesh count or weave type, as well as part number.
- Compare and contrast by attributes defined by each visitor.
- Complete and submit Requests for Quotes (RFQ) to have questions answered more quickly and speed purchasing decisions.
The new site has delivered a positive return almost immediately. "As a result of our web strategy, we have witnessed a significant increase in RFQs both online and through the phone. Although it's just the beginning, we are excited about the results we have already seen," said Mr. Di Bruno.
Visit Darby Wire at www.darbywiremesh.com.
About Darby Wire (Edward J. Darby and Son, Inc.)
Established in 1854, Edward J. Darby and Son, Incorporated (Darby Wire) of Philadelphia remains one of the oldest distributors and manufacturers of wire mesh in the United States. Today, Darby Wire, also recognized as Pennsylvania Wire Works, is an extremely efficient, streamlined organization consisting of a balanced team of Business, Engineering, Technical, and Production personnel. With one of the largest inventories of wire mesh in the country, material is always in stock and ready to ship. We carry all types of wire mesh, including Stainless Steel Woven and Welded Wire Mesh, Plain Steel Wire Mesh, Hardware Cloth, Galvanized Wire Mesh, Brass Wire Mesh, Bronze Wire Mesh, Copper Wire Mesh, Monel Wire Mesh, and Aluminum Wire Mesh, just to name a few.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.® ThomasNet Web Solutions(TM) is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet News, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
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