DENSO 2011 NAIAS Press Conference: A Focus on Fuel Efficiency


o DENSO helping to bring Start/Stop Technology to North America

DETROIT, Jan. 03, 2011 - DENSO International America, Inc. (DIAM), premier sponsor of
the North American International Auto Show, will hold a
press conference to discuss its fuel efficiency
technologies, focusing on Start/Stop technology.

WHAT: DENSO
will discuss its three-tier systems approach to start/
stop systems and how this technology will improve fuel efficiency and save consumers money.

WHO: Doug Patton, Senior Vice President, Engineering Division,
DENSO International America, Inc.

WHEN: Tuesday, Jan. 11, 2011, 2:30 p.m.

WHERE: DENSO International America Booth - Detroit Hall, Cobo
Center

DETAILS: DENSO's 2011 NAIAS exhibit will showcase the company's
developments in advanced technology in the areas of
environment, safety, comfort and convenience. DENSO will
showcase its Start/Stop technology, Gasoline Direct
Injection technology, Vehicle-to-Vehicle and Vehicle-to-
Infrastructure (V2X) technology, Energy Management
technology, Synchronized Cockpit/HMI connectivity and its role in developing QR codes.

QUESTIONS & Interview Scheduling: If you would like to RSVP or schedule an interview with DENSO executives, please contact Bridgette LaRose Gollinger of DENSO International America, 248-372-8266or Bridgette_gollinger@denso-diam.com or Janine Krasicky Sadaj, J9 Media Solutions at 248-542-3991 or Janine@j9media.com.

News media are invited to "A Taste of Japan" mediareception after the news conference at 3:30 p.m. in the DENSO International America booth, which is on the main exhibit floor. Guests will enjoy Japanese cuisine and beverages including sushi and other delicacies.

SOURCE DENSO International America

CONTACT:Bridgette LaRose Gollinger,DENSO International America,+1-248-372-8266,bridgette_larose@denso-diam.com;orJanine Krasicky Sadaj,J9 Media Solutions,+1-248-542-3991,Janine@j9media.com

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