DEK Revitalises Online Business Gateway |
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DEK International GmbH
Geroldstrasse 28
Zurich, Ch-8005
Switzerland
Press release date: July 7, 2006
DEK has launched a brand new homepage for its website, enhancing the visual and ergonomic appeal of its comprehensive online knowledge base to facilitate easier access to the wealth of industry, product, process and support information within.
The new DEK homepage is now live at www.dek.com , having been designed in line with cutting-edge technological advances and best practice philosophy in the realm of creative web design. One of the primary features on the updated homepage is an animated interactive banner designed to inject more energy into the page while delivering benefit oriented knowledge on key topics. This addition invites site visitors to roll over specified buttons to find out more about highlighted DEK technology. The banner will be continually updated, ensuring that visitors remain up-to-date with all DEK's industry-leading technologies.
"As a technology leader, it is imperative that every service we offer and every access point to our business aligns with our industry-wide reputation," explains DEK's President John Hartner. "This sense of consistency naturally incorporates the website which, in itself, is a valuable business tool for our customers, delivering an unrivalled industry knowledge-base and round the clock access to account details and support forums. Having now been refreshed with the latest technological and creative advances, we have ensured that www.dek.com continues to provide our customers with the highest level of service they have come to expect."
The DEK website contains a wealth of product and process information, spread over hundreds of individual pages and sub-pages. As a consequence, the team involved in the reshaping of the homepage highlighted improved navigation as a priority. By showcasing DEK product and process information in simple menu formats, the homepage facilitates easy access to diverse elements across the site. Easily identifiable sections include 'Topical Technology', 'Essential Support' and 'Popular Destinations', ensuring that visitors are instantly aware of where to go to locate the information they need.
Commenting on the refreshed homepage, David Jones, Creative Head at agency Protean explains, "For a pioneering technology provider such as DEK, a successful website is undoubtedly one of our most important business assets. Containing such a high volume of constantly changing and growing information, homepage navigation on the DEK website required a significant overhaul. By redesigning the layout and combining this with new creative features, we were able to deliver a more engaging visual experience, coupled with clean and intuitive navigation." About DEK DEK is a global provider of advanced pre-placement manufacturing solutions and innovative deposition technologies for a wide range of electronic materials. For more information, visit DEK at www.dek.com.
Company Contact Ruth Burton DEK Tel: + 44 1305 208 202 E-mail: rburton@dek.com Internet: www.dek.com
Press Contact Debbie Gomez Protean Marketing Tel: +44 1189 759880 Email: debbie.gomez@protean.co.uk Internet: www.protean.co.uk
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