DEK Continues Customer Service Leadership; Names New Americas Customer Support Group Manager


Following its fifth consecutive Service Excellence Award win, DEK continues to push forward with its unyielding focus on extraordinary customer support and has named Nick Crocker to the position of Americas Customer Support Group Manager.

Having spent the last 10 years of his career at DEK serving in various technical service and support roles, Crocker brings tremendous expertise and informed insight to his new post as Americas Customer Support Group Manager. With in-field service experience coupled with his knowledge of Global Service Control Center operations, Crocker's unique, first-hand perspective of both customer requirements and company follow-through will ensure the unrivaled customer support that has become synonymous with the DEK brand.

Commenting on the promotion, DEK Americas General Manager Neil MacRaild says, "Nick is the ideal candidate for this position and I'm confident DEK's Americas-based customers will quickly benefit from the expertise, professionalism and creative vision that he consistently delivers. We have challenged customers to 'Expect More' and with Nick at the helm of the Americas Customer Support effort, I'm certain DEK will continue to deliver more outstanding service."

In his previous role as Americas Service Control Center Coordinator, Crocker was instrumental in establishing the Americas region's new Service Control Center, which is now completely operational, with new features and availability options being constantly enhanced. Top among his priorities in his new position are: establishing continuing customer education as to the importance of system maintenance and training to avoid unscheduled downtime; enhancing the mechanism by which customer feedback on machine performance is reported into DEK's global operations to ensure continuous technology improvements; and, broadening the company's clearly established proactive approach to providing customers with the latest machine data to guarantee maximum system performance.

"It takes much more than well-trained engineers and good intentions to deliver top-notch after sale support," says Crocker. "DEK's unmatched level of service has continuously been recognized by our customers and we are always seeking new methods to maintain our next-generation approach to support and productivity-enabling technologies. Not only do we invite our customers to 'Expect More" but, in turn, expect more of ourselves."

Prior to joining DEK in 1997, Crocker had a four-year electronic indentured apprenticeship with the Royal Electrical and Mechanical Engineers (REME), worked as a civilian with the United Kingdom Army as an electronics engineer and was a member of a team responsible for maintenance and repair of one of the largest British Army training fleets. He also holds a diploma in electronics from Bournemouth & Poole College. In his role as Americas Customer Support Group Manager, Crocker will be based in DEK's Flemington, New Jersey office and will report to DEK Americas General Manager, Neil MacRaild.

To reach the DEK Americas Service Control center, customers can call 908-782-5699 or send an e-mail to: helpdeskusa@dek.com.

About DEK

DEK is a global provider of advanced pre-placement manufacturing solutions and innovative deposition technologies for a wide range of electronic materials. For more information, visit DEK at www.dek.com.

Company Contact:
Karen Moore-Watts
DEK
Tel. +44 1305 760760
Email: kmoore-watts@dek.com
Internet: www.dek.com

Press Contact:
Laura Sims for DEK
Tel: +404-661-0348
E-Mail: laura@simscomm.com
Internet: www.dek.com

All Topics