Consumer Mobile Email Service for Telecom Italia's "ALICE" Subscribers Powered by Critical Path's Memova Mobile |
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Critical Path, Inc.
Level 50, 101 Collins Street
Melbourne, Victoria, 3000
Australia
Press release date: June 6, 2007
New service offers one-month free trial and easy-to-use mobile email to Telecom Italia's ALICE broadband subscribers SAN FRANCISCO/TURIN - June 6, 2007 - Critical Path, Inc. (OTC: CPTH), a leading provider of messaging software and services, today announced that its consumer mobile email solution - Memova(r) Mobile - will provide easy, on-the-go access to email for Telecom Italia's ALICE broadband subscribers in Italy. With the new service, subscribers can send and receive their ALICE email with any MMS-enabled mobile phone.
With the needs of consumers in mind, Telecom Italia selected Memova Mobile as part of its overall mobile email solution. The selection of Memova Mobile was based on its ease of use, affordability and compatibility with the majority of today's consumer mobile phones. Many consumers do not have a smart phone, and most are not willing to spend a lot of time and money setting up new data services. Memova Mobile will provide a mobile email service that is easy to set up and use for 98% of Telecom Italia's mobile phone subscribers.
ALICE subscribers can try the new service free of charge for the first month. The service can be set up in a matter of minutes on Telecom Italia's ALICE Web site (www.alice.it) or by sending a few simple text messages from the phone. Because the service runs on Critical Path's Memova(r) Mobile platform, it works with any MMS-enabled phone, and there is no software to download or configure to initiate the service.
"Mobile email continues to be one of the top data services mobile consumers want, but unfortunately, most services in the market today are not designed for consumers," said Donald Dew, Chief Technology Officer, Critical Path. "In order to achieve mass-market adoption, operators need to provide a consumer-oriented mobile email service that is easy to set up, works with any mobile phone and is affordable. This is exactly what Telecom Italia is doing with Memova Mobile, and we look forward to helping them drive strong uptake and continue their success in the mobile space."
About Critical Path, Inc. Critical Path's Memova(r) solutions provide a new and improved email experience for millions of consumers worldwide, helping mobile operators, broadband and fixed-line service providers unlock the potential of email in the mass market. Memova(r) Mobile gives consumers instant, on-the-go access to the Messages that Matter(r) most. Featuring industry-leading anti-spam and anti-virus technology, Memova(r) Anti-Abuse protects consumers against viruses and spam. Memova(r) Messaging provides consumers with a rich email experience, enabling service providers to develop customized offerings for high-speed subscribers. Headquartered in San Francisco with offices around the globe, Critical Path's messaging solutions are deployed by service providers throughout the world. More information is available at www.criticalpath.net. Reporters, Editors - for additional information, contact:
Fleishman-Hillard - Europe Jenna Keighley +44-207 395 7072 jenna.keighley@fleishmaneurope.com
High Road Communications - North America Michael Sznajdruk +1-416-644-2278 msznajdruk@highroad.com
Critical Path Corporate Communications - Michelle Weber +1-415-541-2575 cp-publicrelations@criticalpath.net
Investors - for additional information, contact: Critical Path, Inc. Investor Relations +1-415-541-2619 ir@criticalpath.net
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