Cole Hersee Company Names New General Sales Manager


Boston, MA - Cole Hersee Company, a leading manufacturer of heavy-duty electrical and electronic products for the vehicle industry, has named Gary Keefe as General Sales Manager.

In his new position, Keefe will be responsible for directing all sales to OEMs and the aftermarket, both in the USA and internationally. Keefe will work closely with sales representatives to establish, maintain, and improve accounts within their assigned territories.

Keefe brings a wealth of product, customer and industry knowledge to this position. His professional experience has provided him with the opportunity to understand the sales and marketing side of the vehicle business from almost every conceivable angle.

Since its founding in 1924, Cole Hersee has been a pioneer and leader in the development of heavy-duty electrical products for the vehicle industry and has earned a reputation for quality and value. Cole Hersee collaborated on many basic industry standards and today is a preferred supplier of over 2,000 dependable vehicle products and accessories. Cole Hersee products are available as standard or custom designed products to meet customer needs. Cole Hersee is ISO 9001-certified.

For more information, contact Cole Hersee Company, 20 Old Colony Avenue, Boston, MA, 02127-2467; 617-268-2100, ext. 416 or fax 617-314-9490. Information is also available on the company's website at www.colehersee.com

CONTACT:

Graeme Marsden,

Marketing/Sales,

E-mail: gmarsden@colehersee.com

Joan Buckley-Dion,

Gray & Rice Public Relations,

617-367-0100, ext. 106,

jbdion@gr2000.com

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