Channellock, Inc., Named Manufacturing Marketer of the Year |
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Channellock, Inc.
1306 S. Main St.
Meadville, PA, 16335-0519
USA
Press release date: December 15, 2009
Pittsburgh's American Marketing Association Honors #89 Rescue Tool Launch
MEADVILLE, Pa. - December 15, 2009 - Channellock, Inc., a world leader in manufacturing quality pliers, was recently named Industrial/Manufacturing "Marketer of the Year" by the Pittsburgh Chapter of the American Marketing Association for its work to support the launch of the #89 Rescue Tool.
"Channellock is honored to be recognized as the 2009 'Marketer of the Year' for manufacturing," said Bill DeArment, president and CEO of Channellock, Inc. "Northwest Pennsylvania is home to an extraordinary number of well-known manufacturers, so our marketing team is grateful to be chosen for producing outstanding work."
Channellock introduced the #89 Rescue Tool in June 2009 to firefighters, first responders and EMTs through an integrated marketing campaign which included: a microsite and product video dedicated to illustrating the tool's functionality and benefits; print advertisements in fire service and EMT trade publications; a media sampling and outreach program to fire service and EMT trade publication editors; a tool sampling program aimed directly at influential fire stations across the United States; the "Eights and Nines" Sweepstakes targeted to the fire service; and a product announcement in Channellock's American Blue(TM) newsletter to tool distributors, purchasers and specifiers.
"The challenge for our team was determining the best way to communicate the benefits of the #89 Rescue Tool to an audience that was, until recently, new to us," said Ryan DeArment, vice president of sales and marketing. "We quickly learned that we only needed to demonstrate the valuable functions of the tool - whether that was through a video demonstration or getting the tool into their hands."
To learn more about the #89 Rescue Tool, go to www.theRescueTool.com.
Founded in 1886, Channellock, Inc. is a worldwide leader in the manufacture of high-quality pliers and assorted hand tools. For more information on CHANNELLOCK® products, rich history, sales contacts and current news, visit CHANNELLOCK at www.channellock.com
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