Centaur Media and Convera Launch Vertical Search Engine for UK Marketing, Advertising and Creative Industries
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1921 Gallows Rd., Suite 200
Vienna, VA, 22182
Press release date: June 6, 2007
"madsearch" Provides Deep Access to More Than 700 Industry-Trusted Web Sites, Blogs and Trade Associations
VIENNA, Va., June 6 -- There's a new search destination for professionals in the UK marketing, advertising and creative industries. The vertical search engine, "madsearch," was introduced by Centaur Media, which publishes more than 50 business titles and online properties and hosts major industry exhibitions and conferences. The search engine was developed and is being hosted by Convera Corporation (NASDAQ:CNVR), www.convera.com, a leading provider of vertical search services for publishers.
Located at www.madsearch.co.uk, madsearch features comprehensive access to more than 700 Web sites carefully selected by its team of editorial experts who cover the marketing, advertising, design, creative and media industries. Professionals can also search the entire Web as well as content from relevant blogs and trade associations. Results are filtered across multiple industry segments.
"Just as professionals subscribe only to a trusted set of publications focused on their industry, they want their online information experience to reflect their distinct professional needs," said Stephen Brooks, publisher of Centaur Media's mad.co.uk. "For marketers, advertisers, media buyers, designers and other creative professionals, there's now an online tool that can shine a searchlight on the information they prize. Centaur Media is excited to be partnering with Convera, our team of media editors and the professional communities we serve to make Web search a more rewarding experience."
Centaur Media's madsearch is the fourth new service introduced by mad.co.uk in four months -- the others being madcomments, madspace and madcv.
About Convera® Convera is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand. Many of the world's largest publishers rely on Convera vertical search services to accelerate their e-publishing strategies, meet growing monetization goals and build loyal online professional communities. Convera is headquartered in Vienna, Va. with major offices in Carlsbad, Ca. and Bracknell, UK. Convera is listed on NASDAQ under the ticker symbol CNVR.
About Centaur Media PLC Centaur's product portfolio currently includes 10 weekly or fortnightly magazines, 21 other magazines, over 20 online products or services, 25 awards or other sponsored events, 20 exhibitions and 80 conferences.
Centaur reports its results within 5 distinct business sector segments, namely Marketing and Creative, Legal and Financial, Engineering and Construction, Perfect Information and Other. The first 3 segments comprise principally the following vertical business communities in which Centaur publishes market-leading magazine titles: Marketing Services, Creative Services, New Media, Retail Financial Products, Legal Services, Engineering, Private Homebuilding.
mad.co.uk (www.mad.co.uk), part of Centaur Media, is the UK's leading online service for professionals in the marketing, advertising and creative industries.
Web site: http://www.convera.com/http://www.madsearch.co.uk/