Carl's Jr. Franchisee StarChasers Signs with Beanstalk Data for All 38 Locations
Beanstalk Data, LLC
801 Pressley Road Suite 100
Charlotte, NC, 28217
Press release date: May 6, 2014
CHARLOTTE N.C. – Carl's Junior Franchisee StarChasers Oklahoma and Beanstalk Data jointly announced today that the franchisee is adopting Beanstalk Data's Marketing Master and Loyalty products at all 38 of their Carl's Junior locations with the blessing of Carl's Junior corporate offices.
Well-known in the QSR world for decisive, early adoption of new technology, StarChasers President Stephen Anthony recalled learning about Beanstalk's platform, "Greg Gower [VP and General Manager of Xpress POS at Xpient Solutions saw it and said, 'Hey, you really need to see this.' A couple of days later we did. We had a signed contract within 30 days."
Anthony went to highlight the features that really intrigued him. "The integration with the point of sale system, as well as the fact that all offers are license plated to the actual member -- there's no sharing of the offers. Then there's the fact that their campaign engine and loyalty engine have the ability to do a lot of randomization of the offers. And we don't want to have some people at a desk putting in names - we wanted no human intervention to onboard any new people. We also like how the system integrates with our Mirus cloud reporting platform."
And Carl's corporate office? What did they think?
Anthony responded, "Mike Murphy President of Carl's Jr. corporate stopped by our California office while he was en route to San Diego. He asked us to present the program to his executive team that same week. We got approval to run it within ten minutes. It got some heads turning over there."
Gilbert Bailey, Executive Vice President for Beanstalk Data echoed Anthony's enthusiasm. "The Anthonys and StarChasers Oklahoma have always been first to market with technology in the QSR space, which makes their adoption of our platform incredibly advantageous to Beanstalk as well as flattering. The Anthonys not only have their fingers on the pulse of what the QSR technology market needs, but they can provide rapid analysis of what will and won't work within the space - and we will act on it. We're flattered and thrilled to be working with them."
Beanstalk Data's platform is slated to launch at all StarChasers locations within the next few weeks.
AboutStarChasers Oklahoma, Inc:
Located in Edmond, OK, StarChasers Oklahoma is a multi-unit Carl's Jr. franchisee with 38 restaurants in Oklahoma and Texas.
About Beanstalk Data:
Sprouted in Charlotte, NC, Beanstalk Data is a SaaS CRM platform wrapped in a real-time marketing engine for Business to Consumer (B2C) companies, enabling smarter and more personal relationships with customers and thereby increasing their lifetime value. Beanstalk has rapidly grown to become a popular technology provider to QSR (Quick Service Restaurants) and Fast Casual Dining providers, including such well-known brands as Taco Bell, Frisch's Big Boy, and Pollo Tropical. Beanstalk Data is ranked #10 in Charlotte Business Journal Fast 50 and #1 in Google search engines for B2C CRM's.
Beanstalk Data, LLC
Web Site: http://www.beanstalkdata.com