Carl Zeiss Expands Valued Added Resellers Initiative
Thornwood, N.Y.-Carl Zeiss, a leading provider of microscopy solutions for a variety of research, clinical and industrial applications, recently announced an expanded Valued Added Resellers (VAR) partner initiative. VAR companies develop and market specialized solutions and imaging systems based on traditional microscopes.
Carl Zeiss has been actively engaged with VAR companies for many years, and has proven to be a reliable partner. The new initiative provides additional resources with increased support for partner companies by helping to address technical questions and by making it easier to conduct business with Carl Zeiss.
VAR companies are responding to customers' continued demand for application-specific problem solving solutions based on a very detailed understanding of the underlying application requirements. While Carl Zeiss offers a wide spectrum of such application driven customer solutions for a large segment of the market, VAR partner companies often develop highly customized solutions for specific niche applications.
Value Added Resellers offer a solution that is wrapped around a traditional microscope, either a stereo or pathology microscope, or an innovative approach to confocal imaging. They are seeking to minimize risks, development time and cost and to bring to market powerful solutions exceeding the target customers' needs and requirements. By developing solutions based on Carl Zeiss technology and by partnering with Carl Zeiss, VAR companies can rely on the following advantages:
Carl Zeiss aims to be the preferred component and/or microscope system partner by providing outstanding support and unsurpassed optical and mechanical performance. This allows VAR partner companies to bring their products to market quickly and successfully, regardless of their specific system solution.
About Carl Zeiss
Carl Zeiss MicroImaging, Inc., a subsidiary of Carl Zeiss, Inc., offers microscopy solutions and systems for research, laboratories, routine and industrial applications. In addition, Carl Zeiss MicroImaging markets microscopy and digital pathology systems for the clinical market, as well as spectral sensors for industrial and pharmaceutical applications. Since1846, Carl Zeiss has remained committed to enabling science and technology to go beyond what man can see. Today, Carl Zeiss is a global leader in the optical and opto-electronic industries.
With 11,249 current employees in the Group and offices in over 30 countries, Carl Zeiss is represented in more than 100 countries with production centers in Europe, North America, Central America and Asia. For more information on the breadth of solutions offered by Carl Zeiss MicroImaging, please visit www.zeiss.com/micro.
