Campina Chooses Sopheon System to Enhance Global Innovation Processes; European Dairy Foods Leader Persuaded by Accolade's Superior Functionality and Strong Customer Endorsements
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Press release date: April 10, 2006
MINNEAPOLIS & LONDON--April 10, 2006--Sopheon, the international software and services company, announced today that Campina, one of Europe's leading dairy companies and a prominent player in the global dairy industry, has selected Sopheon's Accolade product innovation process and portfolio management system to support the enhancement of its innovation processes. The enterprise-wide deployment will provide access to users in 20 countries in Europe, Asia and North America.
Campina's aim is to achieve international growth by offering innovative dairy products in Europe and Asia while maintaining leading market positions world-wide for specific dairy ingredients. It faces a challenge common to today's food companies: satisfying consumer demand for a constant flow of new, appetizing and high-quality products at the lowest price. Campina's research-and-development efforts are concentrated in three centers located in The Netherlands. Consumer products for the German and Dutch markets are developed by the Campina Innovation international development center at Wageningen. The company produces desserts, yogurt, cheese, butter and a variety of other consumer and industrial products under brand names such as Campina, Landliebe, Yogho Yogho and Mona, a leading line of dairy treats.
One of the central elements of Campina's growth strategy is a sustained focus on innovation. The company recently developed a plan for introducing enhanced, uniform innovation processes and capabilities that would displace a mix of legacy product-development systems being used by its various operating groups. The initiative included finding a technology solution that could reduce the administrative workload associated with product-development process execution while helping to lower product-development project costs, accelerate time-to-market and increase success rates for new products.
The technology selection process centered on a detailed review of ten product lifecycle management solutions. Campina's choice of Sopheon's Accolade system was based primarily on the software's superior ease-of-use, its out-of-the-box support for stage gate process methodology, and the speed with which it could be implemented. Another important Accolade advantage was its ability to integrate with information tools already in use throughout the company, such as Microsoft and SAP technologies and Campina's own timesheet system. Campina's decision was also impacted by the strength of endorsements from companies that had implemented the Sopheon solution.
"Innovation is a strategic pillar of Campina's business success," said Michael Erdl, director of research and development for consumer products at Campina. "We can't afford to risk the critical processes that underpin our innovation efforts on an unproven or functionally limited support system. One of the things that really separated Sopheon from other suppliers was the enthusiastic, compelling testimonials we heard from Accolade users. We spoke with top food companies who told us about the important contributions Accolade had made to advancing their processes and productivity. The experiences these users shared convinced us that Accolade was a high-value solution that could play a major role in helping Campina reach its innovation goals."
"Strong, differentiating features and functionality have been the cornerstone of Accolade's broad market acceptance," said Nigel Cordery, European director for Sopheon. "But customer references are our most powerful competitive advantage. The willingness of Accolade users to tell prospects about the measurable benefits of implementing our software is a principal reason the number of Accolade clients grew by 30% in 2005. Best of all, the solution's consistent performance assures new adopters that they will achieve the same kind of positive results. We're delighted to have Campina, one of the leading innovators in its industry, join the ranks of Accolade users."
Campina is an international co-operative company active in the development, production, sale and distribution of dairy and dairy-related consumer products and advanced ingredients for the food and pharmaceutical industries. Campina has an annual turnover of around EUR 3.6 billion and some 6,800 employees. The company holds leading positions in the markets in which it operates. For more information, please visit www.campina.com.
Sopheon (LSE:SPE) is an international provider of software and services that help organizations improve the business impact of product innovation. The Sopheon Accolade® product innovation process and portfolio management system automates gate- or phase-based product development processes and provides strategic decision support that allows companies to increase revenue and profits from new products. Sopheon is listed on the AIM Market of the London Stock Exchange and on the Euronext in the Netherlands. For more information, please visit www.sopheon.com.