Cadillac Selects JDSU Pigment for New Car Color
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Press release date: February 2, 2011
JDSU Announces Color Trends to Watch for in 2011 and 2012
Milpitas, Calif., -JDSU (NASDAQ: JDSU and TSX: JDU) today announced that Cadillac has integrated the JDSU SpectraFlairŽ Bright Silver pigment into its new Black Diamond paint and is making the special color available on the Cadillac CTS-V wagon, sedan, and coupe in 2011. Black Diamond provides a chrome effect, appearing black from one angle while providing a sparkling or diamond-like appearance when viewed from a different angle.
Cadillac and JDSU have collaborated on car colors for ten years, using JDSU pigments to create sophisticated colors for discerning customers. According to Cadillac, up to 50 percent of buyers are willing to upgrade to a special car option in order to get a preferred car color.
In addition to the JDSU SpectraFlair pigment, Cadillac most recently used JDSU ChromaFlairŽ color-shifting pigments for its popular Thunder Gray and Tuscan Bronze car colors.
"Traditional colors such as black, silver and white continue to dominate the luxury car market, but customers are drawn to more complex versions of these colors," said Michelle Killen, exterior paint designer at Cadillac. "ChromaFlair and SpectraFlair pigments from JDSU allow us to add a richness and depth to our paint options that helps Cadillac stand out from other brands."
"JDSU and Cadillac work together closely to create highly desirable special-option colors that appeal to car buyers," said John Book, product manager for Custom Color Solutions at JDSU. "We collaborate with designers around the world to come up with great colors that strengthen and differentiate brands, and we're particularly proud of our work with Cadillac over the years."
JDSU Color Trends
In addition to providing special effects pigments that help differentiate products and brands, JDSU also produces an annual trend palette of colors that help designers select popular colors for new products.
Color trends for 2011 include: Blue replaces green as the color that represents the environment. White signifies technology. Yellow and pink signal hope and optimism as the economy recovers.
Watch video at: http://www.jdsu.com/Media/flash/taste/color_trends_2010_web.html.
Color trends to watch for in 2012 include: Smoky shades of purple and teal that represent understated luxury for high end products. Warm shades of red, orange and gold inspired by indigenous cultures and representing a new beginning.
Watch video at: http://www.jdsu.com/Media/flash/Anthology/anthology_1215.html.
Register for the JDSU "Anthology" color event near you at http://www.jdsu.com/en-us/Custom-Color-Solutions/color-services/Pages/Anthology.aspx.
Learn more about JDSU and Cadillac at http://jdsu.tv/different-view/load/9.
JDSU (NASDAQ: JDSU; and TSX: JDU) enables broadband and optical innovation in the communications, commercial and consumer markets. JDSU is the leading provider of communications test and measurement solutions and optical products for telecommunications service providers, cable operators, network equipment manufacturers, enterprise customers, and mobile operators. JDSU is also a leading provider of innovative optical solutions for medical/environmental instrumentation, semiconductor processing, display, brand authentication, aerospace and defense, and decorative applications. To learn more about JDSU please visit www.jdsu.com, www.jdsu.tv, and follow JDSU on Twitter: www.twitter.com/jdsu.
Press: Noël Bilodeau 408-546-4567 or firstname.lastname@example.org