CPP Adds Veteran Leadership to Growing Sales Team


Company's Expanding Professional Services Division Drives Increased Product Sales

MOUNTAIN VIEW, Calif., June 19 -- CPP, Inc. (http://cpp.com/), an industry leader in research, training, and organizational development tools including the Myers-Briggs Type Indicator® (MBTI®) assessment, announces the addition of two industry veterans to their sales division. Dennis Diligent, who joins CPP as Vice President of Sales and Professional Services, was previously Executive Director of Business Development - EMEA and Latin America for Thomson Prometric, a division of Thomson Corporation. Pamela Valencia joins CPP as Northwest Regional Consultant and was formerly Vice President of Learning at Altura Credit Union.

"CPP's Professional Services Division, which was launched in 2005, provides consulting expertise for the development and implementation of human capital management programs," said CPP Co-President Jeff Hayes. "In order to maximize market potential, we brought in Dennis to oversee our domestic sales team. While at Thomson, Dennis increased sales in Europe, the Middle East, and Africa from $8 million to $24 million within 24 months."

Diligent has expertise in building, motivating, and leading international top-tier sales and cross-functional teams from the ground up. With his multilingual and cross cultural business experience in the Americas, Europe, Middle East, and Africa, coupled with his talent for penetrating new markets and driving product and services sales in the business-to-business segment, Diligent has delivered over $70 million in new business throughout his career. Diligent will also serve as a member of CPP's executive management team.

Pamela Valencia possesses more than 15 years experience in the banking and finance industries. She brings a deep understanding of the development and application of training initiatives to maximize human potential and improve employee and corporate performance.

"As the Northwest Regional Consultant, Pamela Valencia's training and sales experience within the finance industry will greatly enhance CPP's footprint in this expanding territory," said Hayes. "Pamela's knowledge of how to effectively align strategic goals throughout the enterprise will position her for success with existing and prospective customers."

While at Altura, Valencia partnered with senior management to implement the company's training and development programs, including assessment, design, development, and evaluation. She designed curriculum that spanned across all areas of the enterprise, such as operations, service, sales, leadership, human resources, and internal platform systems. Valencia also has extensive experience driving new business and exceeding revenue targets with Estee Lauder, Mercantile Bank, and MacDill Federal Credit Union.

About CPP, Inc.
Since its founding in 1956, CPP, Inc., has been a leading publisher and provider of innovative products and services for individual and organizational development. CPP has been supplying reliable training solutions to businesses of all sizes, including the Fortune 500, for more than 50 years. The company's hundreds of unique offerings have been used by millions of individuals in more than 100 countries, in more than 20 languages, to help people and organizations grow and develop by improving performance and increasing understanding. Among CPP's world-renowned brands and services are CPP Professional Services; the Myers-Briggs Type Indicator® (MBTI®), Strong Interest Inventory®, Thomas-Kilmann Conflict Mode Instrument (TKI), FIRO-B®, CPI 260®, and California Psychological Inventory(TM)) (CPI(TM) 434) assessments; and Davies-Black® Publishing.

For more information on CPP, Inc., and CPP Professional Services, please visit http://cpp.com/.

Source: CPP, Inc.

CONTACT: Leah Walling of CPP, Inc., 1-800-624-1765, lwalling@cpp.com

Web site: http://cpp.com/

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