CMP Technology's TechWeb Network Launches bMighty.com, Enabling Small Businesses and the Mid-Market to Connect the Dots Between Business Problems and Technology Solutions
Cisco Systems Signs On As Charter Sponsor
MANHASSET, N.Y., Aug. 23 / -- CMP Technology's TechWeb Network announces the launch of bMighty.com, a new online resource for business and IT decision makers at small and medium sized businesses (SMB), and the marketers who need to reach them. bMighty.com addresses the unique information needs of the SMB community by filtering out consumer and enterprise technology content and giving SMB IT buyers the intelligence and know-how to fight above their weight class and compete with bigger, better- financed contenders in their market.
bMighty.com focuses on the business and technology information needs of companies with 50 to 1,500 employees, and also spans the entire small business community by incorporating SmallBizResource.com, the information resource for owners of small and home office businesses with fewer than 50 employees. An essential part of the business community, SMB IT global spending is projected to approach $450 billion in 2007, according to Gartner research. bMighty.com is part of the TechWeb Network, which offers a breadth of online resources and tools for people who buy, build and manage technology.
"Small and medium sized organizations rely on the close integration of business and technology for sustainable growth. However, the technology needs of these IT buyers differ significantly from technology buyers in larger enterprises. No other small and medium sized IT resource focuses so completely on the unique IT needs of smaller companies," said Fredric Paul, publisher and editor-in-chief of bMighty.com. "bMighty.com doesn't just cover SMBs, we celebrate SMBs, we advocate for SMBs and we empower SMBs. Our goal is to help smaller companies leverage technology to be as 'mighty' as they can be."
Steve Cohen, IT Manager at Chinook Capital Management, LLC, commented, "So much of the IT news and info that comes at me is geared toward large companies with multi-million dollar budgets. I welcome a new resource that focuses on the environment I really work in. bMighty.com looks to have that focus and will be a regular read for me."
Recognizing bMighty.com's unique market position and appeal to the fast- growing SMB IT market, Cisco Systems has signed on to become the site's charter sponsor.
bMighty.com is the only place the SMB IT community will find:
o A Technology Solution Provider Locator that offers an exclusive
searchable database of 90,000+ North American solution providers to
help SMBs find the right vendors based on location, industry and
technology;
o How-to technology content from a business solutions perspective,
including how-to advice and tips and tricks;
o Reviews analyzing the products, technologies and standards best suited
for SMBs;
o Business content from a technology perspective, with whitepapers,
business tools and directories;
o Bloggers, columnists, original market research, forums, Webcasts and
podcasts that create a vibrant, interactive SMB community, and;
o "Mid-Market Heroes" features celebrate real leaders of smaller companies
that have successfully used technology to beat the competition.
bMighty.com's newsletters offer something for everyone at smaller companies: The bMighty Daily combines up-to-the minute blog posts with access to fresh content each business day, while the bMighty Weekly Digest packs each week's most important content in a convenient, easy-to-use format that will mail on Thursdays. In addition, the SmallBizResource newsletter will continue to serve the needs of the SOHO audience with a weekly email. To sign up for the newsletters, go to http://bmighty.com/newsletter/subscribe.jhtml.
bMighty offers video and audio webcast presentations on the hottest topics in the SMB market. It will also host an inaugural Livecast, a virtual online tradeshow exploring mobility for SMB businesses, premiering in the third quarter of 2007.
For advertising and editorial opportunities, contact Fredric Paul at fpaul@cmp.com or 415.947.6253. Paul has extensive experience and expertise around the SMB technology market. He was the founding editor and vice president of content programming for AllBusiness.com and has won numerous awards for online features and how-to content.
About CMP Technology (http://www.cmp.com/)
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Contact
Alix Raine
CMP Technology
araine@cmp.com
516.562.7827
Source: CMP Technology
CONTACT: Alix Raine of CMP Technology, +1-516-562-7827, araine@cmp.com
Web site: http://www.cmp.com/
http://bmighty.com/
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