CMP Launches Technology Marketing Resource Center on BtoBOnline.com
Online destination offers best practices, research, targeted content to serve information needs of Technology Marketers
MANHASSET, N.Y., April 9 -- CMP Technology, a targeted media and marketing solutions company serving the builders, sellers and buyers of technology worldwide, today launched the CMP Technology Marketing Resource Center, the first website of its kind on BtoBOnline.com, the companion Web site to BtoB Magazine, a publication targeted to marketing strategists. The new resource center is a compilation of business-to-business technology marketing resources drawn from CMP's trusted brands and corporate initiatives that offer content and tools for marketers interested in increasing their efficiency in marketing to technology decision-makers.
Organized in an easy to use fashion by audience, topic and media type, the center includes premier content including white papers, best practices, presentations, webinars, podcasts and research studies gathered from CMP's leading editorial, event and research portfolios. The resource center offers the knowledge and information technology marketers need to develop and execute effective marketing programs.
"We are taking technology marketing to the next level with the creation of the CMP Technology Marketing Resource Center," said Lisa Johnson, SVP Marketing, CMP Technology. "As a leader in the media solutions marketplace, we are pleased to offer technology marketers access to CMP's vast portfolio of research, editorial and marketing resources. By bringing this essential information together in a central location, we are strengthening our commitment to marketers by helping them drive results."
The CMP Technology Marketing Resource Center is available at btobonline.com/tmrc. Visitors who register to download content by April 30, 2007 will be entered into a drawing to win an iPod.
About CMP Technology (http://www.cmp.com/)
CMP Technology is a marketing solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Source: CMP Technology
CONTACT:
Alix Raine,
SVP Communications of CMP Technology,
+1-516-562-7827,
araine@cmp.com
Web site:
http://www.cmp.com/
http://www.unitedbusinessmedia.com/
