CMP Channel Group Debuts Redesigned CRN
CRN Enhances its Award Winning Brand with Expanded Print and Online Coverage; The 'New' CRN Offers Sleek Design, New Advertising Opportunities and Analysis of News
MANHASSET, N.Y., Jan. 8 /-- The CMP Channel Group today launched the redesign of CRN with expanded online news coverage as well as a crisp analytical focus of news in print. CRN's news coverage is now tailored for each of its media platforms. Online readers will see additional news coverage and tools, while CRN's new print publications will focus on the news analysis that affects the Channel. CRN's new 'look and feel' also includes a sleek new design, which is more convenient to hold and carry, and also offers marketers new advertising opportunities.
"Today we are at the forefront of change with the redesign of our brand. We are excited to begin a new chapter in technology media and offer the Channel in-depth analysis of news from a variety of new integrated media solutions," said CMP vice president and CRN editor, Heather Clancy. "We understand that the Channel is overwhelmed with news and information. We're confident that our new offerings will provide them with the news they need."
The award-winning CRN brand now includes a portfolio of tools that maps directly to how the Channel is asking to receive their news and information:
CRN Magazine: The bi-monthly magazine will provide in-depth analysis of current events in the IT channel, assess key markets for Solution Provider growth and analyze new revenue-generating technologies.
Highlights from this week's issue, include:
oThe Cover Story entitled "Directions 2007" offers an overview of the
CRN's 2007 profit predictions for Solution Providers as well as six
stories highlighting the upcoming market and trends in security,
storage, software, hardware, networking and managed services and how
these trends are likely to impact reader's solution selling strategies.
oThe News Analysis feature entitled "Moving Target" written by Timothy
Long, executive editor/features, is an analytical overview of the
economy and business climate poised to impact the Channel and reader's
businesses in the coming year. The article provides predictions and
projections in the areas of security, storage, managed services and
network.
oThe News Analysis feature entitled "The CE Factor" written by Steven
Burke, editor/news, and Paula Rooney, senior writer, examines the
products being showcased at the 2007 International CES taking place in
Las Vegas this week with a focus on the technologies readers need to
know about as they create their 2007 solutions selling strategies.
To read these articles online, go to: http://www.crn.com/.
The CRN Perspectives Series: Once a month this magazine will be devoted to a key topic affecting the IT channel and will take a laser-focused look at the major issues facing Solution Providers.
CRN Tech: This magazine will help Solution Providers select products and technology that will drive growth in their services sales. Once a month the magazine will deliver reviews on recently released products and emerging technologies. CRN Tech will also have its own website and will produce live events around the country at which vendors can demonstrate new technology offerings.
CRN's website, www.crn.com/, delivers up-to-the-minute channel and technology news, reviews, and research for IT Solution Providers.
For CRN advertising or sponsorship opportunities, contact VP/Publisher Dan Dignam at 516-562-7139
About CRN (http://www.crn.com/)
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company's sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. With nearly 25 years of experience, CRN is the most trusted source for channel professionals. CRN can be found on the web at http://www.crn.com/.
About CMP Channel Group (http://cmpchannelgroup.com/)
CMP Channel Group is the one stop shop customers turn to in order to meet their global sales channel objectives from access to execution. Through use of its print products which include CRN and VARBusiness, their accompanying websites, the broader ChannelWeb network, the Group's XChange worldwide face- to-face conferences and the Institute for Partner Education & Development (IPED), vendors are able to accelerate sales through the channel. CMP Channel Group provides a worldwide answer to advertising, branding and marketing services, lead generation, market intelligence, branded and custom events, education of solution providers and best practices for vendors.
About CMP Technology (http://www.cmp.com/)
CMP Technology is a marketing-solutions company serving the technology industry. Through its market-leading portfolio of trusted information brands, CMP has earned the confidence of more technology professionals than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in ways that yield superior return on investment. CMP Technology is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
Source: CMP Technology
CONTACT: Gordon Plutsky of CMP Channel Group, +1-516-562-7766
Web site: http://www.crn.com/
Company News On-Call: http://prnewswire.com/comp/141733.html
