CIO Insight in China Launched |
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Ziff Davis Media, Inc.
28 E 28th St.
New York, NY, 10016
USA
Press release date: December 18, 2006
NEW YORK, Dec. 18 /PRNewswire/ - Ziff Davis Media Inc. announced today the launch of the Chinese edition of CIO Insight (www.cioinsight.com), the business journal providing today's senior IT decision-makers with information about the cutting-edge strategies, management techniques and technology perspectives they need to succeed in the digital economy. The Chinese edition of CIO Insight is the first international edition of this leading magazine and adds to Ziff Davis Media's growing roster of international brands with publications in 45 countries and 17 languages.
SEEC/Ziff Davis Media Group (China) Ltd., Ziff Davis Media's joint venture partnership formed last year with SEEC Media Group, will publish the Chinese edition of CIO Insight. The joint venture launched PC Magazine China in November 2005, which has rapidly achieved success in its local market.
"PC Magazine China has been a great success and we have every expectation that CIO Insight China likewise will be embraced by readers and advertisers," said Suk Park, Managing Director of Global Licensing for Ziff Davis Media. "We've recruited some of China's top journalistic talent and we are working hard to make CIO Insight China the most informative and relevant publication in its space."
CIO Insight China debuted with an initial rate base of 61,000 and will be published 12 times a year. Targeted at CIOs and senior IT decision-makers, CIO Insight focuses on strategy, technology, management and leadership, and examines how CIOs can use IT to help their company meet its strategic business objectives. The majority of the content featured in the Chinese edition will be written by local editorial staff. The publication will also incorporate content from the US edition of CIO Insight.
Since the inception of the joint venture, SEEC/Ziff Davis Media Group (China) has established online properties and executed integrated marketing campaigns, including live online events and market surveys. Ziff Davis Media plans to continue to strengthen its position as a worldwide leader in the enterprise and consumer technology market, offering technology marketers globally integrated marketing solutions.
About Ziff Davis Media International
Ziff Davis Media's integrated marketing programs extend beyond the United States to more than 45 countries in 17 languages worldwide. With our many years of experience, Ziff Davis knows the world of technology media - at work, home and play. Our integrated approach enables us to provide high-quality media solutions - print, online, custom solutions and events, worldwide market research and survey studies and brand licensing - that are responsive and flexible. And since we have a network of over 30 affiliate partners worldwide, Ziff Davis International has the capability to customize any media solution for our customers. Operating in the Asia/Pacific Rim, Europe, Latin America, South America and the Middle East, Ziff Davis International can effectively develop and execute integrated marketing programs in over 45 countries.
About Ziff Davis Media Inc.
Ziff Davis Media Inc. (www.ziffdavis.com) is a leading integrated media company serving the technology and videogame markets. Ziff Davis reaches over 28 million people a month through its portfolio of 32 websites, 7 award- winning magazines, and hundreds of consumer and b-to-b events, as well as business IT tools, custom publishing, and direct marketing services. The company is headquartered in New York and also has offices and labs in San Francisco and Boston. The Company exports its brands internationally in 45 countries and 17 languages.
Source: Ziff Davis Media Inc.
CONTACT: La Shawn Freeman, Ziff Davis Media International, +1-212-503-5433, lashawn_freeman@ziffdavis.com
Web site: http://www.ziffdavis.com/
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