Building a Superbrand: Dynamic Seminar with Two Leading Entrepreneurs
[Beijing, CHINA] - Securing the future of any business requires the perfect balance of vision, productivity and leadership. 'Creating a SUPERBRAND: The 8 Secret Ingredients of Success' is a unique seminar drawing on the collective experience and expertise of former Kentucky Governor and founder of the KFC franchise, John Y. Brown Jr, and entrepreneur and founder of leading animal health and nutrition company, Alltech, Dr. Pearse Lyons. The seminar will take place on Tuesday the 11th May, 2010 from 11.30am-2.00pm at Grand Hyatt Beijing Hotel, Beijing and on Wednesday the 12th May, 2010 from 3:30pm-6:00pm at the Four Seasons Hotel in Shanghai.
Recently named one of America's top business leaders of the 20th Century by Harvard Business School, John Y. Brown, Jr. is recognized as the individual who launched the Kentucky Fried Chicken superbrand. In just 30 years, scientist Dr. Pearse Lyons has built Alltech from an initial investment of $10,000 into the 9th largest and fastest growing animal health and nutrition company in the world. Both entrepreneurs will share how they built their respective businesses through innovative technology, creative marketing and strong branding.
This interactive discussion will focus on the pillars needed to build a sustainable brand and look at ways of positioning your company for the future. Topics addressed will include: building a brand; the power of PR; the art of compromise; building the best team; making the deal; the value of hard work; and controlling your destiny.The seminar will be chaired by Damien McLoughlin, Professor of Marketing at the prestigious University College Dublin, Michael Smurfit Graduate Business School, Ireland.
Alltech President, Dr. Pearse Lyons said, "In order for our industry to bounce back from the global economic crisis, we need new ideas, dynamic leaders and an entrepreneurial spirit. This seminar will look at the role of branding in our industry at a time when we must learn how to brand our companies and our good industry practices. 2010 is a year to measure our success, not by what we have done, but by what we can achieve in the future."
To register your place for this inspiring seminar, 'Creating a SUPERBRAND: The 8 Secret Ingredients of success', please contact Amy Wang: Email: awang@alltech.com.
