Brochure Explains How NOVATION® Starches Meet Demand for Wholesome, Natural Ingredients


BRIDGEWATER, NJ, January 8, 2007 - National Starch Food Innovation has published a new brochure that explains how NOVATION® functional native starches meet the "clean label" ingredient preferences of consumers while providing food manufacturers with the processing benefits of traditional modified starches.

According to the brochure, the trend for additive-free foods made with recognizable natural ingredients is growing exponentially, and food manufacturers are looking for nature-based options which offer enhanced end-product appeal. The brochure includes a reference chart that provides recommendations, usage levels, features and functions of various NOVATION starches in a broad range of processed foods, including dairy products, soups, condiments, dressings, sauces, gravies and fruit preparations.

NOVATION starches are made with a revolutionary, patented processing technology that enables food manufacturers to produce high-quality, stable and convenient foods with "natural" or "organic" claims. NOVATION starches, which include certified organic versions, are derived from waxy maize, tapioca, potato and other sources.

For a free copy of "NOVATION Functional Native Starches" or for information about how National Starch Food Innovation's R&D, technical, culinary and applications teams can help food processors develop tailor-made, high quality, natural convenience foods, contact National Starch Information Center, One Matrix Drive, Monroe, NJ 08831. Call 1-800-797-4992. Fax 1-609-409-5699. E-mail: nscinquiry@salessupport.com. Information is also available on the web at www.foodinnovation.com

National Starch Food Innovation is a leading global supplier of nature-based functional and nutritional ingredient solutions to the food and beverage industries. The company has a strong focus on delivering innovation to meet market and consumer trends in wholesome and natural, texture, nutrition, wellness, vitality and targeted delivery solutions. This vision combined with an extensive, award-winning product range, market knowledge and technical expertise makes National Starch Food Innovation a partner of choice for the next generation of food producers. For more information, visit www.foodinnovation.com

Editorial Contacts:

Dave Manion,

908-685-5395,

dave.manion@nstarch.com

Martin Torbert,

908-685-5185,

martin.torbert@nstarch.com

All Topics