Boston Retail Hires Karen Fiorentino as Sales Manager for the North East


Boston Retail manufactures (eco-friendly) pvc-free and recycled plastics, metal merchandisers and modular power distribution systems for retail.

Medford, MA - October 13, 2010 Boston Retail Products Inc, with headquarters in Medford, MA, sales territories around the world and a leader in impact protection, powered merchandising displays, and modular wiring has hired Massachusetts native, Karen Fiorentino, as the Regional Sales Manager for the North East.

Karen comes to Boston Retail with an extensive background in marketing and sales working for Coach Leatherware, Varsity Brands and Bronner Slosberg Humphrey (now Digitas). Karen has also worked as an independent consultant supporting Target Corporation's Owners Site Representative in the New England area.

Karen will report directly to Boston's Vice President of Sales, Mitch DeBonville who commented "We are very excited to have a Regional Sales Manager of Karen's caliber on board. Her diversified retail sales experience combined with her enthusiasm in Boston Retail's manufacturing and design capabilities will be an asset to us and our customers".

Ms. Fiorentino will be responsible for developing the following North East states: MA, ME, NH, VT, NY, NJ, PA, MD, CT and RI.

Contact Information for Karen Fiorentino;

400 Riverside Avenue,

Medford,

MA 02155 USA

800.225.1633 x337,

kfiorentino@bostonretail.com

About Boston Retail

Since 1937, we've engineered solutions to help our customers succeed. Boston Retail manufactures a complete line of display, power and protection products including bumper guards, custom extrusions, lighting merchandising displays, power accessories, modular wiring and more. Having our own U.S manufacturing facilities allows us to maintain strict quality and cost controls. Innovation and ecoCommitment are driving forces behind Boston Retail's revolutionary design and material advances in recycled & recyclable bumper guards, modular wiring technology and powered modular merchandising capabilities. Partner with Boston Retail and discover sustainable innovation.

More information about Boston Retail available at www.bostonretail.com

Media Contact

Carolyn Peterson

Marketing Communications Manager for Boston Retail

781.306.4091

cpeterson@bostonretail.com

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