Biofit Introduces New Logo, Launches Updated Website
BioFit® Engineered Products has introduced a new corporate logo and updated its website (www.biofit.com) to market its position as a global furniture manufacturer.
Edward Metzger, Vice President - Sales and Marketing, explained that the logo and website initiatives support BioFit's strengths in seating and tables to meet contemporary needs.
"The new logo combines a redesign of the BioFit symbol with new graphics elements for a powerful identification of the company and its brand name. The website uses new product descriptions, enhanced graphics and improved navigation to support customer requirements," Mr. Metzger said.
"Both the logo and website are strategic marketing tools that present BioFit's forward-moving position in furniture for the 21st century," he said.
New Logo
The BioFit symbol, a conceptual representation of man with ergonomic seating, has been updated in the new logo to depict both the seating and table product lines. The symbol has been repositioned to function as the "O" in BioFit. The type has been updated to provide a clean contemporary corporate identity that will be rendered in the company's purple and white colors in a variety of applications.
The new logo is prominent on the updated website and will be used in catalogs and other sales materials, product packaging and labeling, company and dealer signage, letterhead, business cards, business forms, vehicle identification, 2006 advertising and other communication initiatives.
Updated Website
BioFit's revised website introduces a new office seating section with "click to enlarge" tools for focusing on chair images. The updated site also has enhanced navigation features for visual searching of product application environments and a new site map for accessing product information.
Other products and services highlighted on the redesigned homepage include BioFit's improved Class 10 clean room ergonomic chairs, convertible bench/table system, Ship Now! quick-ship program and Get-a-Quote online resource. Also presented on the site are BioFit's other chairs, stools, sit/stands, footrests, cafeteria tables and additional types of folding tables.
BioFit Engineered Products is located outside of Bowling Green, Ohio. In addition to the www.biofit.com site, product information can be obtained by calling BioFit toll-free at 1-800-597-0246 (United States and Canada) or by contacting the company by email at biofit@biofit.com or fax at 419-823-1342.
