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BASF Strengthens Elastollan® TPU Distribution Network

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(Archive News Story - Products mentioned in this Archive News Story may or may not be available from the manufacturer.)

BASF Corp.
1609 Biddle Ave.
Wyandotte, MI, 48192
USA



Press release date: November 10, 2009

WYANDOTTE, MI, November 10, 2009 -- BASF Corporation today announced that it is streamlining its Elastollan® Thermoplastic Polyurethane (TPU) distribution business in North America. Elastollan distribution sales will now be through Alliance Polymers & Services LLC and Channel Prime Alliance.

"This action is consistent with our strategy to utilize distribution channel partners that effectively and efficiently reach the entire customer base," said Frank Bergonzi, Director, Corporate Distribution at BASF.

Alliance Polymers & Services LLC is a new distributor, uniquely formed to serve the TPU market. The owners have more than 30 years of combined experience, are dedicated to serving this market and are well-equipped to answer customers' technical questions and support their business development.

Channel Prime Alliance offers full sales and technical support coverage in the USA, Canada and Mexico. CPA also has an extensive warehouse and logistics network to service its customers. The addition of BASF Elastollan TPU enhances the current Channel Prime Alliance product lineup of plastics, rubber and TPE.

"BASF is committed to providing our customers with the best cost-to-value service available," said Michael Scarpati, TPU Business Director at BASF.

"Aligning with distribution partners that are focused on selling elastomer materials will provide our customers a higher level of customer service, support and technical expertise in injection molding and extrusion processing."

BASF - The Chemical Company. We don't make a lot of the products you buy. We make a lot of the products you buy better.®

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than 62 billion in 2008 and had approximately 97,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

For more information contact: Susan Jaszkowski BASF Corporation Tel: 248-948-2253 E-mail: susan.jaszkowski@basf.com
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