BASF Refinish Launches Foose-Related Web Content
SOUTHFIELD, MI, June 22, 2009 - BASF Automotive Refinish Coatings North America today announced that it has enhanced its Web site, www.basfrefinish.com, with a new section devoted to Chip Foose and the signature line of "Foose Colors" he developed with BASF. The new section is titled, "Color by Foose - Paint by BASF", and highlights the partnership between the top customizer and BASF. Here are a few of the elements you'll find at the site:
Color by Foose - an interactive preview of the 12 colors offered by BASF for a limited time only;
Personal video message from Chip Foose - hear Chip talk about why he chose BASF for his paint line;
Winning Spirit - a link to Chip Foose articles published in Winning Spirit, BASF's Automotive Refinish magazine;
Image gallery - a collection of Foose-related images and moments captured at difference automotive events
You can access the site by visiting www.basfrefinish.com and clicking on the "Colors by Foose - Paint by BASF" banner located on the home page.
BASF's Foose Signature Colors are available in waterborne formulations under the brand Glasurit® 90-Line; and in solventborne formulations under the brand R-M Diamont.
For more information contact:
Sue Jaszkowski
BASF Corporation
Tel: (248) 948-2253
E-mail: susan.jaszkowski@basf.com
BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of $17.5 billion in 2008.
For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
