BASF Names New Director Technical Development Group
Dr. Christian Wulff leads North American Technology Platform
FLORHAM PARK, NJ, April 13, 2009 - BASF Corporation announced that Dr.
Christian Wulff will assume responsibility as Director, Technical Development Group, Care Chemicals and Formulators, in North America. He will be based in Florham Park, New Jersey, and report to Simon Medley, Group Vice President, Care Chemicals and Formulators.
The Technical Development Group will support the individual business activities of Detergents and Formulators, Hair Care and Sun Care, while seeking to leverage innovation synergies across the businesses. Dr. Wulff will work closely with the central R&D platform, the global technical community, industry innovators and industry marketing teams.
This move will further strengthen the innovation process and network within Care Chemicals. In an effort to be more customer-facing, Care Chemicals has combined four separate groups to create synergies between the knowledge bases of marketing, sales and research and development. Since many of the chemistries have common performance traits, BASF's customers will be better served.
By utilizing joint technology and innovation platforms, BASF can allow a free flow of ideas that will lead to new innovative solutions for customers. Examples might be polymers or surfactants for skin and oral care, detergents, cleaners, coatings, textile and leather auxiliaries.
Christian joins the North American team from his position as Group Leader, Business Management Waxes & Wax Emulsions, Care Chemicals and Formulators in Europe. He was previously Head of Strategic Controlling, and worked in Development Surfactants for Technical Applications and the central research group for Specialty and Performance Chemicals. Christian earned his PhD in Chemistry from the Georg-August University, Goettingen, Germany.
Care Chemicals and Formulators
BASF's Care Chemicals division develops, produces and markets a comprehensive range of products for nutrition, pharmaceuticals, cosmetics, detergents & cleaners, and industrial & chemical applications. As a result of focused research and development, we are a preferred partner of our customers worldwide.
The products offered by BASF Care Chemicals include vitamins, carotenoids, organic acids, active pharmaceutical ingredients and excipients, aroma chemicals and cosmetic ingredients, chelating agents, surfactants, biocides, waxes and wax emulsions as well as metal surface treatment products.
BASF - The Chemical Company. We don't make a lot of the products you buy.
We make a lot of the products you buy better.®
BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 15,000 employees in North America, and had sales of approximately $17.5 billion in 2008. For more information about BASF's North American operations, or to sign up to receive news releases by e-mail, visit www.basf.com/usa.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals, as well as oil and gas. As a reliable partner, BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF has approximately 97,000 employees and posted sales of more than 62 billion in 2008. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
For more information contact:
Ellen Bravo
BASF Corporation
Tel: (973) 245-6425
E-mail: ellen.bravo@basf.com
