Data and Database Management Software
B&H Photo-Video Zooms in on Quick ROI with Coremetrics
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SAN MATEO, Calif., May 30 // -- Coremetrics, the leading provider of marketing optimization solutions, today announced that B&H's online store has implemented Coremetrics, after a thorough evaluation of eight vendors. Coremetrics' deep expertise in the retail industry, close integration with B&H's search and business intelligence solutions, proven record of fast time to value, and ongoing support of a Business Analyst were cited as the determining factors in the decision.
B&H is the professional's choice for imaging products, offering extensive inventory to a global clientele from its New York City store, by phone, mail, fax and through its Web site, www.bhphotovideo.com. As the company experiences rapid growth, its corporate culture has evolved from relying on intuition to a data-driven decision-making approach. B&H had outgrown the capabilities of its prior analytics solution and sought a vendor who understood its business and could provide value in the short term. "Coremetrics speaks our language," said Herschel Jacobowitz, CIO at B&H Photo- Video. "Coremetrics understands how to present information to a retailer, and the solution has outstanding drilldown capabilities. You can easily go from product category to item to which marketing channels drove sales of that item. The data is actionable."
B&H's business is centered on products that can be extremely specialized, making the importance of onsite search and merchandising business intelligence especially relevant. Because Coremetrics supports both Mercado and Cognos, two of B&H's partners, B&H can now extend the value of its on-site search and business intelligence platforms with comprehensive Web data. Coremetrics is unique in the industry in its ability to feed these solutions with accurate online behavioral data based on its LIVE Profiles. B&H intends to analyze the data for intensive segment analysis and real-time personalization.
"With Coremetrics, it was clear we could quickly get started with basic analysis, and work with our business analyst for more advanced analysis that will ensure we get full benefit from our solution," said Jacobowitz. "We were looking for a partner, and we knew Coremetrics would be a good fit for us."
With a small analytics staff, B&H placed high importance on ensuring that its chosen solution would quickly provide value and that experienced business analysts would be available to supplement B&H's internal staff with insights into the data and best-practices recommendations for improvements. Coremetrics clients average twelve weeks to positive ROI, a fact that held tremendous appeal to B&H. Not only do standardized report templates, designed specifically for the needs of retailers, provide critical merchandising information, they also provide visibility into site path analysis, an important need for B&H. A Coremetrics business analyst and client executive will bring to bear the collective experience of the retail industry's leaders, proactively offering recommendations to address specific, tactical adjustments to maximize B&H's ROI.
About B&H
B&H has been serving imaging markets for more than 30 years. Throughout those years, its goal has been to earn the trust of its customers by combining competitive pricing with honest and helpful dealings, with outstanding service before, during, and after the sale. B&H understands that long term customer satisfaction depends on its ability to maintain a knowledgeable and courteous customer service staff assisted by the best support systems.
About Coremetrics
Coremetrics is the leading provider of online marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit coremetrics.com/privacy.
Source: Coremetrics
Web site: www.coremetrics.com/
http://coremetrics.com/privacy
http://www.bhphotovideo.com/
