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Atmel maXTouch mXT1386 Powers Touchscreen for Lenovo's IdeaPad TabletK1

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Atmel Corporation
2325 Orchard Parkway
San Jose, CA, 95131
USA



Press release date: October 10, 2011

Atmel maXTouch delivers robust touchscreen experience with faster response time, better battery life and higher performance for sleek Lenovo IdeaPad TabletK1 with preloaded apps and 32GB of storage

SAN JOSE, Calif., -- Atmel® Corporation (Nasdaq: ATML) a leader in microcontroller and touch solutions, today announced Lenovo has selected the Atmel maXTouch® mXT1386 controller to power Lenovo's IdeaPad TabletK1. The new Lenovo IdeaPad TabletK1 runs on Android's 3.1 version operating system, a dual-core 1GHz NVIDIA Tegra 2 processor and 1GB of memory, and has a 10.1-inch, 1280-by-800-pixel display with a black border around it. Lenovo selected the Atmel maXTouch mXT1386 to deliver superior battery life and faster response time in its breakthrough new touch device.

The stylish Lenovo IdeaPad TabletK1 includes a 2-megapixel front-facing camera centered above the display, a micro-HDMI port, a headphone jack and a docking port. Along the left side of the device are the power and volume buttons, screen-rotation lock, and a microSD card slot. The Lenovo IdeaPad TabletK1 includes its own social networking hub and integrates Twitter, Facebook, mail, Gmail, and calendar access. The Lenovo IdeaPad TabletK1 also offers several applications bundled into the tablet including the ArcSoft Gallery and several entertainment applications including Netflix, mSpot Movies, Zinio Reader, Amazon Kindle and a video player.

The Atmel maXTouch mXT1386 offers Lenovo IdeaPad TabletK1 users longer battery life with better power consumption, along with a much faster response time at over 150Hz. These features offer users a robust touch interface for the many features on the Lenovo IdeaPad TabletK1 that comes in red, white or black casings. The tablet is currently shipping worldwide.

"We are excited to work with Atmel on our latest innovative product--the IdeaPad TabletK1," said David Zheng, director of system development, Lenovo MIDH. "We selected Atmel because their proven maXTouch technology is one of the most popular choices among manufacturers today. We are thrilled to be able to bring a robust touch tablet with all the right features and elements to the market using maXTouch technology."

"Atmel maXTouch technology is powering a growing number of touchscreens in a variety of consumer devices," said Binay Bajaj, director of touch marketing, Atmel Corporation. "We're excited to bring this same performance, flexibility and innovation to the IdeaPad TabletK1 to provide users with an unbeatable touch performance."

For more information on Atmel maXTouch products, visit http://www.atmel.com/maxtouch. To see Atmel's latest maXTouch videos, visit the Atmel YouTube Channel at www.atmel.com/youtube or follow Atmel on Twitter at www.atmel.com/twitter or on Facebook at www.atmel.com/facebook.

About Atmel

Atmel Corporation (Nasdaq: ATML) is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on industrial, consumer, communications, computing and automotive markets.

©2011 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and combinations thereof, maXTouch® and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Atmel Press Contact:

Agnes Toan, PR Manager

Phone: (+1) 408-487-2963, Email: agnes.toan@atmel.com

SOURCE Atmel Corporation

Web Site: http://www.atmel.com

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