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ArmorEdge(TM) Cuts the Competition! White Lightning(TM) Strikes Vegas!

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Personna International, Ltd., Industrial Div.
One Razor Blade Lane
Verona, VA, 24482

Press release date: January 22, 2014

VERONA, Va. — Personna®, the world's leading manufacturer of high-quality carpet blades and bladed tools, will feature new products at SURFACES in Las Vegas, NV, January 28-30, 2014. Featured products will include ArmorEdge™ Carpet Blades, which raise the bar for sharpness and durability, and the White Lightning™ Aluminum Fixed Blade Carpet Knife.

Recognized as the leader in carpet blades and bladed tools, Personna's carpet blades and knives push the boundaries of blade technology to new heights. Living up to its 137 year tradition of quality and innovation, ArmorEdge Carpet Blades are the sharpest and most durable ever made by Personna.

In addition to ArmorEdge Carpet Blades, Personna also manufactures ArmorEdge LVT (Luxury Vinyl Tile) Blades - an excellent product for installers of LVT, the hottest new product in the flooring industry.

The White Lightning Aluminum Fixed Blade Carpet Knife is the re-design of a 20-year old classic, the fixed bladed carpet knife. This carpet knife was given a complete makeover last year with a new design that delivers all the features the pro end-user wants. New features include an all-aluminum body and in-handle blade storage for fast blade changes.

Personna continues its commitment to Certified Flooring Installers (CFI) through The CFI Educational Endowment Fund which was established in 2013. Personna was the first sponsor of this endeavor to increase installation training programs and to make them more affordable for the installation community. 

Representatives from Personna will be on hand at SURFACES Booth #B3577 to show ArmorEdge Carpet Blades and the White Lightning Aluminum Fixed Blade Carpet Knife.

"We're excited to be in attendance again at SURFACES this year. At Personna, 2014 is shaping up to be a great year in carpet. With a specific focus on product improvements, we will continue to outpace the competition when it comes to the highest quality carpet blades and tools. Our ArmorEdge Carpet Blades and White Lightning Fixed Blade Carpet Knife are the first of our product improvements, which will ultimately help installers be more productive with overall lower costs. No matter what we do at Personna, we will always strive to provide the quality, consistency and performance that IS the Personna brand," said Bob Senesac, Director of Marketing.

Personna is one of the largest producers of professional, medical, and industrial blades with manufacturing facilities in North America. Personna is dedicated to creating blades and bladed products that satisfy the needs of professional, medical and industrial customers. From the most basic to the most advanced product, our goal is to deliver quality, performance and innovation.

Bob Senesac
Tel: 540-248-1683
Personna, Verona, VA


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