ThomasNet News Logo
Sign Up | Log In | ThomasNet Home | Promote Your Business

Apical and NGCodec Announce H.265/HEVC Encoder with Region of Interest Optimization via Object Tracking

Print | 
Email |  Comment   Share  

Apical Limited
Suites 322-324
London, United Kingdom



Press release date: February 18, 2014

Combining Apical's Assertive Vision processor and NGCodec's H.265/HEVC Encoder in an integrated circuit enables significant enhancement of video quality and bandwidth efficiency

MOBILE WORLD CONGRESS, Barcelona -

Apical™ and NGCodec™ announce new capabilities of the Apical Assertive Vision Processor and the NGCodec H.265/HEVC encoder that allow the two IP components to be seamlessly integrated into an SoC or ASIC design. At the Mobile World Congress, Apical and NGCodec will have a demonstration of this technology, which achieves much higher perceived video quality combined with a lower bitrate. It achieves this by detecting visually important regions of a video such as peoples' bodies, using the Apical Assertive Vision processor, and encoding them with a higher quality relative to the rest of the video using the Region of Interest capabilities of the NGCodec HEVC encoder.

It is now possible to link the Apical and NGCodec IP in an integrated circuit with no extra hardware or any software overhead on the host processor, enabling smartphones to address the challenges of delivering high-quality 4K UHD video while optimizing storage and transmission bandwidth demands and at the same time minimizing power and application processor load.

Apical's Assertive Vision silicon IP is a radically new detection, classification and tracking engine capable of accurate analysis of any number of people and other objects in real time up to 4K at 60 frames per second. It is part of Apical's Assertive technology family, which is enabling next-generation camera and display features through modeling the human visual system.

The NGCodec H.265/HEVC video encoder silicon IP supports 10-bit 4K encoding at 60 frames per second. The design is focused on extremely low power consumption and low latency for next generation smartphone applications.

"Consumer expectations for next-generation smartphone video capture make substantial demands on the camera and the encoder, meaning that both have to get a good deal smarter than they are today. Combining NGCodec's efficient HEVC encoder and our Assertive Vision engine enables visually important parts of the scene to be preserved with the highest quality while at the same time optimizing overall bit rate ", said Michael Tusch, CEO of Apical.

"As Smartphones adopt 4K, the need to constrain the file size becomes increasingly important," said Oliver Gunasekara, CEO, NGCodec. "The ability to detect objects and intelligently compress video based on understanding what is visually important in each scene becomes essential."

"Thanks to innovative products like Apical's Assertive Vision processor, it's becoming feasible to incorporate sophisticated embedded vision into virtually any type of electronic system," said Jeff Bier, Founder of the Embedded Vision Alliance. "By harnessing embedded vision, designers can make their systems more intelligent and efficient, as illustrated by the combination of Apical's processing engine and NGCodec's compression engine - which together, use the power of embedded vision to achieve better video compression."

An example H.265/HEVC bitstream, which has been compressed by NGCodec Encoder, using the Regions Of Interest generated by Apical Assertive Vision can be downloaded from http://www.NGCodec.com/bitstreams.

About Apical

Apical is a leader in advanced image and video processing technology for embedded applications. The company's Assertive products are derived from original research into the human visual system and are designed to maximize the performance of a wide range of image capture and display devices. Apical works primarily with OEMs and semiconductor manufacturers for whom imaging capture and display are critical components. Apical is a privately-held company based in the UK. http://www.apical.co.uk.

About NGCodec

NGCodec is a startup based in Silicon Valley creating video codec silicon Intellectual Property. The team is focused on the new H.265/HEVC [http://en.wikipedia.org/wiki/High_Efficiency_Video_Coding codec. The company was founded in 2012. NGCodec licenses its silicon IP technology to semiconductor manufacturers and OEMs. NGCodec.com [http://ngcodec.com @NGCodec  [https://twitter.com/NGCodec

For more information please contact:

Oliver Gunasekara
NGCodec Inc.
PR@NGCodec.com
+1-408-766 HEVC

Paul Strzelecki
Apical Limited
paul@apical.co.uk

Supporting material

http://ngcodec.com/press

http://ngcodec.com/hevc-bitstreams

http://www.apical.co.uk/products/assertive-vision

Apical and NGCodec

Contact: Paul Strzelecki. +44-7850-566750

Print | 
Email |  Comment   Share  
Contacts: View detailed contact information.


 

Post a comment about this story

Name:
E-mail:
(your e-mail address will not be posted)
Comment title:
Comment:
To submit comment, enter the security code shown below and press 'Post Comment'.
 



 See related product stories
More .....
 See more product news in:
Communication Systems and Equipment
Computer Hardware and Peripherals
 More New Product News from this company:
Smart Camera Engine fosters accurate analysis and tracking.
Local Tone Map Core grants photos/videos more natural appearance.
More ....
| Featured Manufacturing Jobs
 Other News from this company:
Apical's Assertive Display is Now Available on the Latest Marvell Mobile Communication Processor Chipsets
Hisilicon's New Hi3516 Surveillance HD IP Camera SOC Integrates Apical's Image Signal Processor Core
More ....
 Tools for you
Watch Company 
Company web site
More news from this company
E-mail this story to a friend
Save Story
Search for suppliers of
Video Encoders
Video Signal Processors
Join the forum discussion at:
Wired In


Home  |  My ThomasNet News®  |  Industry Market Trends®  |  Submit Release  |  Advertise  |  Contact News  |  About Us
Brought to you by Thomasnet.com        Browse ThomasNet Directory

Copyright © 2014 Thomas Publishing Company. All Rights Reserved.
Terms of Use - Privacy Policy



Error close

Please enter a valid email address