Analysys Names Bubble Motion's 'Voice SMS' As One of World's Top Ten Non-Voice Services for Mobile Operators |
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Vodafone Group Plc
Vodafone House
Berkshire, RG14 2FN
United Kingdom
Press release date: April 24, 2007
San Mateo, CA, 24 April 2007: Analysys, the global advisers on telecoms, IT and media have named Bubble Motion's 'Voice SMS' service at Vodafone Egypt as one of the world's top ten non-voice services for mobile operators.
Detailed in a forthcoming report 'The World's Top Ten Non-voice Services for Mobile Operators', Analysys gives an insight into the best ways for operators to increase revenues. As operators around the world are searching for new ways to offset the decline in voice ARPU, BubbleTALK 'Voice SMS' has emerged as one of the easiest and most successful ways to do so.
The 'Voice SMS' service at Vodafone Egypt, launched under the name MiniCall, has been an instant hit with subscribers. The service allows Vodafone Egypt subscribers to send short voice messages to friends and colleagues in a similar way that they would do with text-based messages.
Sunil Coushik, Co-Founder and President, Bubble Motion commented: "It is gratifying that BubbleTALK has started to receive so much attention recently on the back of a number of very successful implementations globally. Operators and industry observers are starting to realise that BubbleTALK 'Voice SMS' is one of the easiest and risk-free ways to increase revenues and ARPU."
Bubble Motion typically implements its 'Voice SMS' solution within just three weeks and projects revenue of between $15-45 million per month within three months, making 'Voice SMS' a new core service alongside voice and SMS. This is the second consecutive year that BubbleTALK has been honored. Past recognition includes the Best Consumer Application Award in 2006 in the Mobile Messaging Awards.
For more information please visit www.bubblemotion.com
About Bubble Motion
BubbleTALK, the carrier grade intentional voice messaging service provided by Bubble Motion is the worldwide standard for intentional voice messaging or 'voice SMS'. With 8 mobile operator partners, in 6 countries, and local points-of-presence in an additional 31 countries, BubbleTALK is available to over 1 billion people with local-dial access.
For more information please visit www.bubblemotion.com
About Vodafone Egypt
In 1998 the Vodafone Group aligned its interests in Egypt with a consortium of international and Egyptian investors through a Joint Venture Agreement. The consortium won its bid for a GSM license in May 1998. Since then, Vodafone Egypt has grown rapidly to its current customer base of over 6.4 million subscribers (March 31st 2006). Vodafone Egypt's success has been built on the collaboration between its major shareholder, Vodafone Group, and Egyptian partners Alkan, Banque du Caire and MSI International, although Vodafone retains all management responsibilities.
For further information please contact:
Europe, Middle East, Africa Patrick Smith for Bubble Motion, Tel +44 20 7851 4890, patrick.smith@sonuspr.com
Americas and APAC Martin Smith for Bubble Motion, Tel 415-848-2335 martin.smith@frithpr.com
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