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American Roller Hosts National Sales and Strategy Meeting in Mexico

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American Roller
1440 13th Ave.
Union Grove, WI, 53182

Press release date: December 13, 2013

Union Grove, WI – American Roller Company is hosting its national sales and strategy meeting in January 2014 at the all-inclusive resort, Golden Parnassus, in Cancun, Mexico. The goal of the meeting is to unite the executive management, sales, and plant management teams from the Company’s nine manufacturing facilities to provide invaluable lessons on teamwork, sales strategies, and future business developments.

Over 30 people from around the country will gather together for this four-day event to not only focus on specific strategies and company objectives, but offer an opportunity to build and foster meaningful relationships with one another. The company was happy to extend the invite to participant’s spouses and now an additional 20 guests are scheduled to join company representatives in Mexico.

The Company’s double digit growth in 2013 resulted in over 35 new hires during the year. The conference will continue this positive energy into 2014 by communicating important general and tactical knowledge to the entire group while providing an opportunity to formally introduce new employees, share ideas, and highlight performances. The event is being described internally as an opportunity to build relationships within the group and include employees in the next phase of strategic planning for the future.

“While this is a large investment by the company, it is important to spend the time and money to develop our relationships internally." says Dan Cahalane, President. "With new leadership positions being filled during this growth period, it is an exciting and perfect time to get together and build upon the momentum underway.”

About American Roller
American Roller Company, celebrating 75 years in the industrial roller business, is the premier engineered solutions supplier of industrial rollers used in a wide variety of manufacturing processes. With several facilities located in the United States, it services, designs and manufactures a full range of rollers, along with specialty roller coverings and coatings. Founded in 1938, American Roller is committed to providing its valued customers ever-improving roller performance. For more information, please visit

About Plasma Coatings
Plasma Coatings, a division of American Roller, has manufacturing facilities in the United States and China, along with international licensees around the world. It specializes in corrosion, wear and release coatings through metalizing, overlay and plasma spray techniques. Turn-key machining services and on-site coatings are also available. Plasma Coatings provides the highest level of service in quality, responsiveness and availability. For more information, please visit

Nicolae Epping, Marketing Specialist
1440 13th Avenue, Union Grove, WI 53182
Office: (262) 878-7229 Fax: (262) 878-1932
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