American Power Conversion Names Aaron L. Davis, Vice President, Communications and Chief Marketing Officer
WEST KINGSTON, R.I. November 20, 2006 -- American Power Conversion (Nasdaq: APCC) (APC), a global leader in power, cooling, and management solutions, today announced the appointment of Aaron L. Davis to the newly created role of vice president, communications and chief marketing officer (CMO). In this role, Davis will direct overall branding and demand creation strategies for the company's global go-to-market teams.
APC's strengths include its broad presence across multiple product categories, its depth in multiple sales channels, and a strong, recognizable brand in all major geographies," said Rob Johnson, APC president and chief executive officer. "However, optimizing the solutions presented to our customers and ensuring that global brand communications enforce our competitive positioning has become more of a challenge as our success has grown in both transactional and relational sales segments. We believe this organizational change will ensure continued excellence in global brand building and more efficient demand creation.
Johnson noted that a recent survey by Ogilvy Research of IT and facilities professionals demonstrated the tremendous success the company has had positioning its innovative InfraStruXure® architecture, with respondents from companies with greater than 1000 employees noting APC as a "trusted and reliable partner" for data center solutions at twice the rate of the leading incumbent supplier of cooling products.
An active speaker and commentator in the high-tech marketing community, Davis has more than 17 years of experience at APC. During this tenure, Davis has held a variety of marketing, channel management and sales positions at the company, including worldwide vice president of sales and marketing for the Small Systems Segment (1999-2003), and most recently serving as vice president, worldwide marketing and communications. In 2003, Computer Reseller News named him a Top 25 Executive and he has received nominations for Marketer of the Year from Marketing Computers. He holds a bachelor's degree from Johns Hopkins University and a master's degree from Columbia University Journalism School.
About American Power Conversion
Founded in 1981, American Power Conversion (Nasdaq: APCC) (APC) is a leading provider of global, end-to-end solutions for real-time infrastructure. APC's comprehensive products and services for home and corporate environments improve the availability, manageability and performance of sensitive electronic, network, communication and industrial equipment of all sizes. APC offers a wide variety of products for network-critical physical infrastructure including InfraStruXure®, its revolutionary architecture for on-demand data centers, as well as physical threat management products through the company's NetBotz® division. These products and services help companies increase the availability and reliability of their IT systems. Headquartered in West Kingston, Rhode Island, APC reported sales of $2 billion for the year ended December 31, 2005, and is a Fortune 1000, Nasdaq 100 and S&P 500 Company.
