Amcor Delivers Highly Distinctive PET Bottle for Launch of McCormick's New Montego Bay Coconut Rum |
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Amcor Rigid Plastics-North America
270 Pickets Line
Newport News, VA, 23603
USA
Press release date: April 24, 2012
Eye-Catching Design and Color Gives New Brand Strong Shelf Appeal
ANN ARBOR, Mich.- Amcor Rigid Plastics, the world's leading producer of rigid plastic packaging, has designed and produced a proprietary series of lightweight polyethylene terephthalate (PET) bottles for McCormick Distilling Co. Inc., a Weston, Mo.-based manufacturer and distributor of premium spirits. The custom PET containers in 50ml, 750ml, 1L, and 1.75L sizes helped McCormick successfully launch its new brand - Montego Bay Coconut Rum - in a distinctive and eye-catching package.
Already a producer of straight rum products, McCormick's entry into the flavored rum segment required not only a great-tasting product but an equally impressive package design to attract consumers in retail stores, bars, restaurants, and other establishments, according to Vic Morrison, McCormick's vice president of marketing. "Amcor delivered a custom bottle that was phenomenal in terms of color and look," said Morrison. "The unique design and color really stands out on the shelf and differentiates us from the competition."
McCormick's design requirements not only focused on aesthetics but also functional use of the bottle by bartenders, offering ergonomic and easy-to handle features. The new PET bottle has a squat base and a sleek long neck making it easy to grab and handle. The functional design was based on earlier research from bartenders and mixologists who favored long neck bottles as a way to enhance handling and help add even greater flair and style when pouring drinks.
The PET bottle boasts a slender, sleek appearance with an eye-catching teal blue color. Most of the weight is at the bottom of the bottle and the neck rises to present a "strong stance," according to Myles Graybill, Amcor project engineer. A smaller 28mm finish (versus typical 33mm) and a smooth wall tall finish complements the long neck design.
Overall, the bottle was designed to be rigid in order to mimic the look, strength, and robust feel of glass. At the same time, the lightweight PET container delivers significant sustainability advantages, resulting in reduced shipping and transportation costs, according to Morrison. The containers are one-sixth the weight of glass bottles, unbreakable, less wasteful, and recyclable.
The recent national roll-out of Montego Bay Coconut Rum across 43 states has been highly successful with the new package, according to Morrison.
About Amcor
Amcor Rigid Plastics is among the world's largest manufacturers of plastic packaging for the beverage, food, spirits, personal and home care, and pharmaceuticals industries with 66 facilities in 12 countries. Amcor Limited is a global leader in responsible packaging solutions, employing more than 35,000 people worldwide, operating in 43 countries across 300 sites. Amcor supplies a broad range of plastic (rigid and flexible), fibre, metal, and glass packaging solutions to enhance the products consumers use in everyday life. Amcor also provides packaging-related services that help customers succeed through collaboration and innovation driven by art and science. Amcor is headquartered in Melbourne, Australia, and is listed on the Australian Securities Exchange. For more information, visit www.amcor.com.
Company Contact:
Yi Jiang
Amcor Rigid Plastics
(734) 302-2515
yi.jiang@amcor.com
Media Contact:
Joe Grande
Group 55 Marketing
(313) 875-1155
jgrande@group55.com
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