Alera Lighting Unveils New Website
January 21, 2008, Greenville, SC - Alera Lighting, a leading manufacturer of architectural and specialty fluorescent luminaries serving a complete spectrum of commercial and institutional applications, has created a new, user-friendly website officially launching this week.
Along with a brand-new look and easy-to-navigate interface, www.aleralighting.com provides specifiers, contractors, and end users alike with a variety of product-searching techniques that include Quick Search, Product Browse, Feature Search and Product Menu.
"The new website will make selecting Alera's architectural linear line of indirect, direct/indirect, and fully direct fixtures convenient and hassle free by providing a wide range of visually-based, intuitive tools," says David Smith, vice president of brand management, Alera Lighting. "Recommending products that meet or exceed luminaire requirements while incorporating the latest in technology, design features and aesthetics is Alera's mission. Our new website reinforces Alera's ongoing commitment to provide our markets with unparalleled aesthetics, performance, selection and value."
The website's comprehensive product pages are extremely fast and user-friendly, placing all product information including overview description, reference order information, shape, model/series piece, elements, technical data and downloadable images and files all together in one location.
"Not only is finding the best fixture for a given application easier, the new aleralighting.com allows a user to view 'fast tabs' to access product information without refreshing the page each time," says Smith. "With one click, you can either email the information to someone or print for your own needs."
Whether business interests are commercial, educational, healthcare or retail, browsing by industry is another value-added feature of the Alera website. The new aleralighting.com will recommend specific products in its "Browse by Industry" search feature for both Alera Lighting and other Hubbell Lighting brands to provide specifiers with holistic, application-based recommendations. Furthermore, the convenient "Alera Express Quick Ship" feature identifies 10-Day Quick Ship Products that include a 24-hour turn-around on project drawings and are supported by an online row configurator for quick and easy rough-in data.
For more information about Alera, visit www.aleralighting.com. Alera Lighting is a division of Hubbell Lighting, 701 Millennium Boulevard, Greenville, SC. Phone: 864-678-1000.
