Albany Door Systems Launches New Website
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Lawrenceville, GA - Albany Door Systems U.S. is proud to announce the release of their newly redesigned website. The website has been updated using Web 2.0 guides to improve navigation; supply enhanced information; offer convenient decision making tools; better search engine rankings; and leverage social media outlets.
"The website is an important part of our digital marketing efforts. We offer several online applications but most of our customers use the website at some stage in the purchasing process. We view the website is a living tool, constantly changing to meet our audiences' needs," says Joe Aiken, marketing for Albany Door Systems.
The website's look and feel is dynamic. High quality visuals show the doors in action. The text is summarized. Headlines, bullet points, and lists make the information concise and easy to read.
Navigation is at the top and left side of the page for quick access to any part of the website.
The information is customer focused and available in various formats such as text web pages, Flash interactive movies, PowerPoint presentations, videos and webcasts. The website redesign makes it easy for viewers to identify what products offer the best benefits for specific applications.
Selection tools are located on the left side of the web page for quick reference. These tools help the viewer select the right door for the application, identify how quickly the door will pay for itself and start the purchasing process.
"The website was rebuilt from the ground up for better search engine performance. We expect higher organic search rankings which will allow us to spend less on pay-per-click initiatives," Joe added. "We will keep refining, not only the website, but all of our marketing tools to give us the best ROI as possible."
About Albany Door Systems
Albany Door Systems invented the RapidRoll fabric door in the late 1960s. This revolutionary high-speed roll up door became the benchmark that started the industrial high speed rolling door industry.
Today, Albany Door Systems is the global leader in the high speed and high performance industrial door market. Albany Door Systems manufactures custom door solutions for a variety of interior and exterior door applications and industries such as Cold Storage, Food Manufacturing, Access Control and Security, Parking Facilities, Heavy Equipment Storage, Waste Management, Utilities, Airports, Fire Stations, Post Offices, Beverage and Dairy Plants, Pharmaceutical Manufacturing, and Environment Protection to name a few. Albany Door Systems helps organizations lower maintenance costs, increase operational savings and enhance workflow, with reliable products and dependable service and maintenance. Visit http://www.albanydoorsystems.com/
Media Contact
Joe Aiken
Marketing
Albany Door Systems Americas
Office: 770-338-5019
Cell: 770-330-5628
Fax: 770-338-5024
Email: joe.aiken@albint.com
Website: www.albanydoors.us
