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Adder Partners with Stagebox to Demonstrate Full IP-Based Broadcast Workflow at NAB

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Adder Technology
350R Merrimac St.
Newburyport, MA, 01950
USA



Press release date: March 4, 2014

Adder to Unveil its 4K Capable Solutions

Los Angeles – Adder Technology, the leader in high performance, IP-based keyboard, video and mouse (KVM) connectivity solutions, will be demonstrating the power and flexibility of its end-to-end IP workflow across the broadcast chain at the NAB Show in Las Vegas. In addition, the company is launching 4K capable solutions on its booth, SL10105.

In conjunction with Stagebox, developed in part by BBC Research and Development, Adder Technology is transforming its booth to demonstrate how IP technologies enhance each stage of the broadcast production chain. The booth will be divided into four sections, including the studio, where Stagebox technology will work with Adder products, the control gallery, post production and grading along with transmission play out.

"Our engineers will demonstrate our key products and 4K capability at the show. Live content captured in front of a green screen using cameras and Stagebox technology, will then be fed into a virtual studio. The Stagebox transmitter sits on the back of the camera and sends the feed over low bandwidth IP to a receiver in the control room. Management of the virtual studio workflow takes place in the AdderLink Infinity environment, giving access for control to any allowed user on the network," says Tim Conway, vice president, Adder Technology. "The entire workflow, from ingest through to transmission, is completed over an IP network."

The company is also launching 4K capable KVM products at the show including the 4K DisplayPort extender – based on the AdderLink XD522. A simple firmware upgrade makes the device capable of extending 4K signals, which means that existing XD522 products already in the field can be upgraded by customers.

"We’re looking forward to NAB – firstly working with a company like Stagebox that has a series of products perfectly complementing our own in the broadcast space; and secondly to demonstrate the power of IP and the synergy it has with 4K," concludes Conway.

Visit Adder Technology at booth SL10105 at NAB from 7-10 April.

About Adder Technology
Adder Technology is a leading developer and thought leader in connectivity solutions. Adder's media networks, extenders and keyboard, video and mouse switch solutions enable the control and distribution of IT systems around the world. The company distributes its products in more than 60 countries through a network of distributors, resellers and OEMs. Adder has offices in the United States, United Kingdom, Germany, the Netherlands, Spain, Sweden, China and Singapore.

Adder’s user base includes markets such as Retail, Financial, Industrial, Medical, Broadcast, Air Traffic Control, Digital Signage, Military and Server Management. Adder manufactures products under its own brand as well as for a number of OEM customers and its products are marketed and supported by a global network of resellers and distributors. For more information please visit www.adder.com.

Tricia Hawkins
Bob Gold & Associates
1640 Pacific Coast Highway
Redondo Beach, CA 90277
(office) 310-320-2010
(mobile) 310-971-5363

Delivering Meaningful Connections Through Integrated Communications


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