Acme United Names Michael Peterson Vice President of Global Marketing
FAIRFIELD, Conn.--(BUSINESS WIRE)--Feb. 28, 2008--Acme United Corporation (AMEX:ACU) announced today that it has named Michael Peterson as Vice President of Global Marketing. Mr. Peterson will be responsible for all Brand Strategy, Innovation, Category Management and Customer Marketing on a global basis. He will focus on accelerating speed to market for global product launches and expanding key partnerships.
Mr. Peterson originally joined Acme United in March 2003 as Director of Marketing for Office Products, he was promoted to Senior Director of Marketing in April 2004 and to Vice President of Marketing in February 2007. Prior to Acme United, Mr. Peterson's 12 years of progressive marketing experience with leading Consumer Brands includes Unilever, Bayer and Boehringer-Ingelheim.
Brian S. Olschan President and Chief Operating Officer, said, "Michael has demonstrated exceptional leadership in building a marketing team that is committed to growing customer sales through recognized Brands and innovative solutions. Over the past 12 months Acme United has successfully launched a global partnership with Microban(R), integrated the TigerSharp(TM) Brand acquisition, launched the Clauss (R) brand line of hardware cutting tools, introduced the PhysiciansCare (R) Brand of First Aid ReadyKits(TM) and relaunched the corporate website www.acmeunited.com. We believe that Michael's track record of success and experience with global brands will accelerate our growth in key international markets."
ACME UNITED CORPORATION is an innovative supplier of cutting devices, measuring instruments, and safety products for school, home, office, hardware and industrial use. Its leading brands include Westcott(R), Clauss(R), and PhysiciansCare (R).
